Job Description

Job Summary:

We are seeking a highly experienced

Senior Data & CRM Analyst

to lead

data-driven decision-making

and optimize

lead distribution, customer segmentation, and conversion tracking

within our

Forex and trading business

. The ideal candidate will have a

strong background in CRM management, marketing analytics, and lead quality assessment

, ensuring

efficient sales alignment and marketing ROI optimization

. This role requires expertise in

data integration, tracking, and visualization

, with a deep understanding of

customer behavior, sales funnel optimization, and lead performance analysis

.

Key Responsibilities:

Data Analysis & Marketing Performance Optimization

Analyze

customer acquisition, conversion rates, and trading activity

to improve marketing effectiveness. Develop and maintain

real-time dashboards, reports, and KPIs

for tracking campaign performance across multiple channels. Implement

event tracking, conversion funnel analysis, and attribution modeling

to measure marketing impact. Conduct

A/B testing, segmentation analysis, and forecasting models

to refine acquisition and retention strategies. Provide

data-driven recommendations

to improve

marketing ROI and sales alignment

.

CRM Management & Lead Distribution

Manage and optimize

lead distribution rules

within the CRM system to ensure efficient allocation to sales teams. Set up, monitor, and adjust

lead scoring models and routing logic

to prioritize high-quality prospects. Work closely with the

sales team

to analyze

lead quality, pipeline performance, and conversion insights

. Maintain

CRM database hygiene

, ensuring

data accuracy, segmentation, and tagging

for improved targeting.

Data Integration & System Optimization

Oversee

data flow and integration

between

CRM, analytics platforms, and marketing tools

. Set up and manage

API integrations

to centralize

lead tracking, campaign data, and sales performance metrics

. Ensure

cross-channel attribution

and

customer journey mapping

for deeper insight into user behavior. Collaborate with IT and tech teams to

optimize data infrastructure and tracking mechanisms

.

Lead Quality Assessment & Sales Collaboration

Analyze

lead sources, engagement metrics, and conversion patterns

to assess quality and efficiency. Work closely with

sales leadership

to refine

lead qualification criteria and distribution strategies

. Develop reporting on

lead performance, churn rates, and revenue contribution

for strategic decision-making.

Requirements:

Experience & Background

Solid 3 - 5+ years of experience

in

CRM management, data analytics, or marketing performance analysis

within the

Forex, Trading, or Financial Services industry

. Strong expertise in

lead management, conversion optimization, and sales funnel tracking

. Experience in

sales collaboration, lead quality assessment, and performance reporting

.

Technical & Analytical Skills

CRM Platforms:

Salesforce, HubSpot, Zoho, or equivalent.

Data Visualization & Reporting:

Power BI, Looker Studio, Tableau.

Analytics & Tracking:

Google Analytics 4 (GA4), Google Tag Manager (GTM), attribution modeling.

Data Integration & Automation:

API connections, SQL, Python (for data analysis).

Marketing & Sales Tech Stack:

Meta Ads, Google Ads, trading platforms, email automation tools.

Soft Skills

Strong analytical mindset with the ability to

interpret complex data sets into actionable insights

. Excellent communication and stakeholder management skills,

especially in working with sales teams

. Ability to

optimize processes, automate reporting, and refine CRM workflows

for efficiency.

Why Join Us?

Be a

key decision-maker

in

optimizing marketing and sales performance

through advanced data analytics. Work in a

fast-paced trading environment

with

cutting-edge tools and global market exposure

. Collaborate with

cross-functional teams

to shape data-driven growth strategies.

We value all applications; however, only those shortlisted will be contacted

Job Type: Full-time

Pay: From AED5,000.00 per month