As the Creative Solutions Manager, you will be responsible for the creation of innovative marketing communications campaigns for Alshaya\'s top brands across every divisionThis role requires a deep knowledge of creative strategic and conceptual vision. You will be responsible for the creation and implementation of these campaigns in a cross disciplinary manner looking at touchpoints from digital, physical and beyond, finding innovative ways to help brands become more relevant to customersThis role will also involve managing Alshaya\'s internal creative studio, a talented team of designers, copywriters and content finalizers acting as a support function to Alshaya\'s portfolio of brands. The team supports the brands on a day-to-day basis to complete certain design and copy-centric tasksYou will work closely with brand marketing teams and collaborate with them to ideate on campaign creative ideas based on brand objectvies and lead in bringing these campaigns to life based on marketing calendars and allocated budgets, while also finding innovative solutions to help brands extract the most value from their marketing spendsAs the Creative Solutions Manager, you will also be expected to leverage insights and knowledge gathered from our internal data and insights teams to better understand the customer and explore ways in which we can strengthen our brands communication and marketing efforts to become more relevantThis role works closely with partner agencies, from production house to creative comms agencies and media partners to bring campaigns to life and outsource skillsets and capacity when require while still maintaining Alshaya\'s standard of work across all output delivered from collaborative partiesMoreover, you will also be required to inspire and lead the internal creative studio to implement new and innovative formats into our creative effortsStrong leadership skills are essential. You\'ll guide the creative studio team to achieve project goals while fostering innovation and capacity development. This includes spearheading new initiatives, conducting internal campaign wrap-ups, and leading knowledge-sharing sessions to benefit the broader teamKEY RESPONSIBILITES

• Develop creative concepts, strategies and lead the team to implement them in a cross-disciplinary manner (media, social, comms, activations) to establish smart, creative approaches for each brief
• Help develop strategy, vision, and concepts, design & copy direction, and provide hands-on guidance to both internal and external teams
• Champion and generate ideas around innovative and effective digital communications
• Improve brand awareness and consideration in key markets via strong and insight-led creative campaigns
• Partner with internal brand teams on new business initiatives and work as the creative lead on campaign
• Ensuring a high standard of visual & copy execution across all media and campaigns
• Constantly improve and evolve the creative processes and workflow that the creative community within Alshaya adheres to when it comes to campaign creation
• Inspiring and motivating through the application of fresh and inventive creative work
• Reviewing the work of designers and copywriters and providing direction and feedback
• Uncovering new ways to incorporate emerging and new media formats into campaigns
• Work closely with creative partner agencies from content creation to full scale production and lead on those creative productions across different mediums
• Inspire, mentor, and train more junior creatives to create usable ideas that streamline solutions across existing and emerging platforms, setting copy & design standards for the team and department
• Collaborate closely with brand marketing teams to develop new and innovative ways to become more relevant to key customers

Expertise

• Extensive experience in conceptual and creative strategy and thinking
• Keen eye for design, visuals and an ability to tie design language with overarching creative concept and strategy
• Strong grasp of creative copywriting in both English and Arabic with an ability to articulate creative ideas and concepts well
• Lead on collaborative workflows with partner agencies and manage projects between them and brand teams and input your vision and expertise when necessary
• Strong presentation and pitching ability

Technical Knowledge

• Design and/or strong copy creation from a strategic and conceptual level
• Ability to work with a medley of AI tools (whether LLMs or more design centric tools)
• Adobe Suite knowledge & proficiency
• Understanding full production processes

Insight

• Excellent Written and verbal communication in both Arabic & English
• Strong drive to ensure all creative work is powered by a strategic vision
• Analyse workflow processes and understand where efficiencies and effectiveness can be improved and streamlined
• Able to leverage data and insights and find key points off which campaign concepts and creatives are rooted

People

• Work seamlessly with other members of the wider marketing team to provide support down to brands/ campaigns to ensure that projects are delivered in line with set processes and procedures, and in accordance with regional strategies, goals, and objectives
• Fully committed team player with autonomy skills and hunger of learning and developing

Requirements: EXPERIENCE / COMPETENCIES REQUIREDKey Skills

• Proven experience in the creative industry
• Significant experience strategizing & conceptualizing for multiple interfaces and platforms in an agency
• A deep understanding of creative disciplines, including concept development and execution
• Understanding of brand strategy & communication
• Knowledge of Adobe Photoshop, Illustrator, XD, InDesign, and other graphic design software
• Agency experience is a plus
• 5+ years in a similar role
• Arabic Speaker is a must
• Strong presentation skills are also a must

Preferred Skills

• Experience in and of MENA (Middle East & North Africa) markets
• A strong knowledge of typography, image manipulation, illustration and animation
• Background in either visual design or copy or creative strategy
• AI workflow knowledge

ABOUT THE COMPANYAs a leading international franchise operator, with nearly 90 of the world\'s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang\'s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria\'s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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