Creative Solutions Manager - Strategy & Digital - UAEJob Number:4353348Work type:Permanent - Full TimeLocation:UAECategories:Mid-Senior LevelJOB PURPOSEAs the Creative Solutions Manager, you will be responsible for the creation of innovative marketing communications campaigns for Alshaya's top brands across every division.This role requires a deep knowledge of creative strategic and conceptual vision. You will be responsible for the creation and implementation of these campaigns in a cross disciplinary manner looking at touchpoints from digital, physical and beyond, finding innovative ways to help brands become more relevant to customers.This role will also involve managing Alshaya's internal creative studio, a talented team of designers, copywriters and content finalizers acting as a support function to Alshaya's portfolio of brands. The team supports the brands on a day-to-day basis to complete certain design and copy-centric tasks.You will work closely with brand marketing teams and collaborate with them to ideate on campaign creative ideas based on brand objectvies and lead in bringing these campaigns to life based on marketing calendars and allocated budgets, while also finding innovative solutions to help brands extract the most value from their marketing spends.As the Creative Solutions Manager, you will also be expected to leverage insights and knowledge gathered from our internal data and insights teams to better understand the customer and explore ways in which we can strengthen our brands communication and marketing efforts to become more relevant.This role works closely with partner agencies, from production house to creative comms agencies and media partners to bring campaigns to life and outsource skillsets and capacity when require while still maintaining Alshaya's standard of work across all output delivered from collaborative parties.Moreover, you will also be required to inspire and lead the internal creative studio to implement new and innovative formats into our creative efforts.Strong leadership skills are essential. You\'ll guide the creative studio team to achieve project goals while fostering innovation and capacity development. This includes spearheading new initiatives, conducting internal campaign wrap-ups, and leading knowledge-sharing sessions to benefit the broader team.KEY RESPONSIBILITESDevelop creative concepts, strategies and lead the team to implement them in a cross-disciplinary manner (media, social, comms, activations) to establish smart, creative approaches for each briefHelp develop strategy, vision, and concepts, design & copy direction, and provide hands-on guidance to both internal and external teamsChampion and generate ideas around innovative and effective digital communicationsImprove brand awareness and consideration in key markets via strong and insight-led creative campaignsPartner with internal brand teams on new business initiatives and work as the creative lead on campaignsEnsuring a high standard of visual & copy execution across all media and campaignsConstantly improve and evolve the creative processes and workflow that the creative community within Alshaya adheres to when it comes to campaign creationInspiring and motivating through the application of fresh and inventive creative workReviewing the work of designers and copywriters and providing direction and feedbackUncovering new ways to incorporate emerging and new media formats into campaignsWork closely with creative partner agencies from content creation to full scale production and lead on those creative productions across different mediumsInspire, mentor, and train more junior creatives to create usable ideas that streamline solutions across existing and emerging platforms, setting copy & design standards for the team and departmentCollaborate closely with brand marketing teams to develop new and innovative ways to become more relevant to key customersExpertiseExtensive experience in conceptual and creative strategy and thinkingKeen eye for design, visuals and an ability to tie design language with overarching creative concept and strategyStrong grasp of creative copywriting in both English and Arabic with an ability to articulate creative ideas and concepts wellLead on collaborative workflows with partner agencies and manage projects between them and brand teams and input your vision and expertise when necessaryStrong presentation and pitching abilityTechnical KnowledgeDesign and/or strong copy creation from a strategic and conceptual levelAbility to work with a medley of AI tools (whether LLMs or more design centric tools)Adobe Suite knowledge & proficiencyUnderstanding full production processesInsightExcellent Written and verbal communication in both Arabic & EnglishStrong drive to ensure all creative work is powered by a strategic visionAnalyse workflow processes and understand where efficiencies and effectiveness can be improved and streamlinedAble to leverage data and insights and find key points off which campaign concepts and creatives are rootedPeopleWork seamlessly with other members of the wider marketing team to provide support down to brands/ campaigns to ensure that projects are delivered in line with set processes and procedures, and in accordance with regional strategies, goals, and objectives.Fully committed team player with autonomy skills and hunger of learning and developingEXPERIENCE / COMPETENCIES REQUIREDKey SkillsProven experience in the creative industrySignificant experience strategizing & conceptualizing for multiple interfaces and platforms in an agencyA deep understanding of creative disciplines, including concept development and executionUnderstanding of brand strategy & communicationKnowledge of Adobe Photoshop, Illustrator, XD, InDesign, and other graphic design software Agency experience is a plus5+ years in a similar roleArabic Speaker is a mustStrong presentation skills are also a mustPreferred SkillsExperience in and of MENA (Middle East & North Africa) marketsA strong knowledge of typography, image manipulation, illustration and animation Background in either visual design or copy or creative strategyAI workflow knowledgeAdvertised: 20 Jun 2024 Arabian Standard Time
Applications close: 19 Jul 2024 Arabian Standard Time

Alshaya Group