Job Description

Creative Director - Beauty & Wellness Marketing

About Us

WAJ is an innovative startup revolutionizing the beauty and wellness industry with our all-in-one digital platform. We're seeking a versatile and hands-on Creative Director to drive our marketing efforts and bring our clients' brands to life across various digital channels.

Key Responsibilities

• Brand Strategy & Identity Development
• Lead discovery sessions with clients to understand their unique selling propositions, target market, and business goals
• Develop comprehensive brand strategies, including positioning, voice, and messaging
• Create visual brand identities
• Digital Marketing Strategy
• Conduct marketing audits and competitive analyses
• Design full-funnel marketing strategies, from awareness to retention
• Plan and implement multi-channel digital marketing campaigns
• Content Creation & Management
• Develop and execute content strategies for various digital platforms
• Conduct photoshoots and video production for clients' staff and locations
• Create and edit static and video assets for social media
• Social Media & Online Presence
• Set up and optimize clients' social media profiles and websites
• Implement strategies for community management and engagement
• Manage campaigns, including content selection and ad optimization
• Performance Analysis & Reporting
• Establish KPIs and analyze marketing performance across channels
• Generate insights and recommendations based on data analysis
• Present performance reports to clients and internal stakeholders
• Cross-functional Collaboration & Execution
• Work closely with sales, product, and strategy teams to align marketing efforts with company goals
• Collaborate on client onboarding and training processes
• Contribute to the ongoing development of WAJ's marketing services

Qualifications

• 5+ years of experience in digital marketing, with a focus on content creation and strategy
• Proven track record in developing successful brand and marketing strategies, preferably in the beauty or wellness industry
• Strong understanding of digital marketing channels, including social media, SEO, and paid advertising
• Excellent creative skills, with hands-on experience in photography, videography, and editing
• Experience in managing and analyzing marketing campaigns across multiple channels
• Strong communication skills and ability to work effectively in a fast-paced, cross-functional team environment
• Familiarity with marketing automation tools and analytics platforms
• Adaptability and willingness to take on various tasks in a startup environment

This role offers the exciting opportunity to shape the digital presence of beauty and wellness businesses, leveraging WAJ's innovative platform to drive growth and customer retention. The ideal candidate will be comfortable wearing multiple hats and contributing directly to the creation and execution of marketing strategies.

Job Type: Full-time

Pay: From AED5,000.00 per month

Application Question(s):

• Please add a link to your portfolio/website

Language:

• Arabic (Required)
• English (Required)

Application Deadline: 15/08/2024