Job Description

Job Summary:

We are looking for a Creative Content Writer with F&B industry experience to develop compelling and engaging content for our brand. The ideal candidate should have a deep understanding of food trends, restaurant marketing, and consumer behavior in the GCC region. The role requires a storyteller who can craft engaging copy for digital and print media, including social media, blogs, menus, packaging, and marketing campaigns.

Key Responsibilities:

Develop engaging and brand-aligned content for social media, websites, menus, advertisements, and marketing campaigns.

Write compelling product descriptions, food storytelling pieces, and promotional materials to enhance brand identity.

Create SEO-optimized blog articles and web content to improve online visibility.

Develop catchy slogans, taglines, and ad copies for F&B promotions and campaigns.

Collaborate with graphic designers and marketing teams to ensure brand messaging is consistent and impactful.

Research and analyze F&B industry trends, customer preferences, and competitor strategies in the GCC market.

Assist in scriptwriting for promotional videos, brand storytelling, and influencer collaborations.

Proofread and edit content to ensure clarity, consistency, and brand voice alignment.

Requirements:

3-5 years of experience as a Content Writer in the F&B industry (preferably in the GCC market).

Excellent command of English (Arabic proficiency is a plus but not mandatory).

Strong understanding of food marketing, menu writing, and consumer psychology.

Experience in writing for social media, websites, blogs, advertisements, and print materials.

Familiarity with SEO strategies and content optimization for digital platforms.

Creative thinker with strong storytelling and brand messaging abilities.

Ability to multi-task, meet deadlines, and adapt writing style for different platforms.

Basic knowledge of content creation tools (Canva, AI writing tools, or CMS platforms like WordPress) is a plus.

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Application Deadline: 28/02/2025