Job Description

About the company



Lenskart is Asia's largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That's our new purpose - and we can only get there through cutting-edge technology and exceptional people.



Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.


About the team



We are dedicated to providing exceptional products and memorable shopping experiences. We believe in the power of storytelling and creative content to engage our customers and build a strong brand presence. As we continue to grow and expand our reach, we are seeking a talented Copywriter to join our team and contribute to our brand campaigns through captivating storytelling.

What your responsibilities will be


• Content Creation: Produce well-researched, original, and engaging content for our stores, website, blogs, social media channels, email newsletters, and other platforms.
• Writing and Editing: Craft clear, concise, and compelling copy, ensuring it adheres to the brand's tone and style guidelines. Edit and proofread content for grammar, spelling, punctuation, and clarity. Write and translate consumer questionnaires.
• Content Strategy: Collaborate with the marketing team to develop content strategies that drive engagement, traffic, and conversions. Contribute innovative ideas to enhance content quality and effectiveness.
• SEO Optimization: Conduct keyword research and integrate relevant keywords naturally into content to improve search engine rankings and increase organic traffic.
• Content Calendar Management: Plan and execute a content calendar, ensuring timely delivery of content across various channels. Monitor content performance and make data-driven recommendations for improvement.
• Community Management: Engage with the online community through social media platforms, addressing queries, and building a strong and engaged audience.
• Research and Fact-checking: Conduct thorough research on industry-related topics to ensure accuracy and credibility of information presented in content.
• Collaboration: Collaborate with designers, marketers, and other team members to create content that aligns with visual and branding guidelines.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies to incorporate them into content strategies and enhance the brand's digital presence


Who we are looking for


• Proven Experience: Minimum of 2-3 years of experience as a Content Writer, preferably in a digital marketing or advertising agency.
• Exceptional Writing Skills: Strong command of the English and Arabic language with excellent grammar, spelling, and punctuation. Ability to write in a clear, concise, and engaging manner.
• SEO Knowledge: Familiarity with SEO best practices and the ability to optimize content for search engines.
• Research Skills: Proficient in conducting thorough research and fact-checking to ensure accuracy and reliability of content.
• Creativity and Adaptability: Ability to generate original ideas and adapt writing style to fit different platforms and target audiences.
• Time Management: Excellent organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines without compromising quality.
• Collaboration: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Digital Proficiency: Familiarity with content management systems (CMS), social media platforms, and other digital marketing tools.
• Portfolio: A portfolio of writing samples that demonstrates your ability to create compelling and engaging content across various platforms.