The Arabic Copywriter is responsible for developing and executing full 360 marketing communications campaigns for Alshaya\'s portfolio of brands. The role includes translating and adapting marketing copy, creating original content, and supporting brand requests. The ideal candidate will have experience in copywriting, concept development, and project management, with a deep understanding of the Middle Eastern marketRole details:- Works within the Creative Studio internal team, reporting to the Creative Solutions Manager
- Creates, adapts & localizes copy based collateral and content for Alshaya\'s portfolio of brands
- Conceptualizes brand campaign platforms for Alshaya\'s top 10 brands\' campaigns based on the marketing calendar and key occasions
- Collaborates closely with the brand marketing teams to ensure copy is in line with brand guidelines and tone of voice
- Is up to date with the latest modes of communication that brands and content creators are leveraging to get closer to customers across industries
- Is aware of the cultural nuances, dialects and differences within the GCC market (focusing on the UAE,KSA, Kuwait and more) and can apply those different dialects when needed
- Possesses a strategic perspective to find the best way to communicate to Alshaya\'s customer
- Translates data & research into insight-based platforms, taglines and more brand communication
- platforms
- Leverages AI tools to support his/her workflow to ensure an efficient and effective process of delivery
- Manages project and task delivery in a timely mannerRequirements: - Native Arabic speaker with excellent written and verbal communication skills in both Arabic and English.
- Must know the Saudi/Kuwaiti dialect.
- Minimum of 2-4 years of experience in copywriting, preferably within a marketing or advertising agency.
- Strong creative thinking and concept development skills.
- Familiar with GCC dialects and differences
- Familiarity with the retail, fashion, food, health & beauty, or home furnishings sectors is a plus.
- High level of attention to detail and commitment to producing high-quality work.
- Ability to work effectively in a team-oriented environment and manage multiple projects simultaneously.
- Strong presentation skills
- Deep understanding of Middle Eastern culture and consumer behavior.ABOUT THE COMPANYAs a leading international franchise operator, with nearly 90 of the world\'s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang\'s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria\'s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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