Job Description

We are seeking versatile Social Media Executive cum Copywriter to join our team, driving content creation and social media initiatives. You'll craft compelling copy tailored to our brand voice and optimise it for maximum engagement using SEO best practices. Collaborating closely with the Social Media Strategist alongside the Community & Partnership Team, you'll generate user-centric content, foster community engagement, and drive innovative campaigns across various digital platforms. With a keen eye for detail and a passion for social media trends, you'll play a key role in enhancing our online presence and driving meaningful interactions.

1.Creative Content Development:
oCraft compelling copy and content tailored for various social media platforms,ensuring alignment with Taylor's brand voice and objectives.
oUtilise SEO best practices to optimise content for maximum reach and engagementacross social media platforms.
oIntegrate corporate messaging and product positioning seamlessly into all socialmedia copy and content.
oWrite clear, concise, and attention-grabbing copy that resonates with the targetaudience.
oReview and edit content to maintain consistency and clarity across all channels.
oStay updated on digital copywriting trends and industry insights to continuouslyelevate creative output.

2.Community Engagement and Collaboration:
oGenerate user-centric content that fosters meaningful interactions and encouragesuser-generated content as part of the social media strategy.
oCollaborate closely with internal teams and stakeholders to brainstorm innovativeconcepts and execute campaigns effectively.
oConduct research and interviews to gather insights and stories that resonate with theaudience.
oBuild strong relationships with internal departments, understanding their goals andaligning content strategies to drive results.
oProvide constructive feedback and contribute ideas to enhance collaboration andcontent quality.

3.Social Media Strategy and Management:

oDevelop and implement content strategies across various online and social mediachannels.
oMonitor and analyse SEO, user engagement, and social media metrics to optimisecontent performance.
oStay current with social media trends, industry best practices, and platform updates.
oManage and maintain accurate information on all social media channels, ensuringcompliance with brand guidelines and regulations.

Job Type: Full-time

Experience:

• Minimum: 2 years (Preferred)