Job Description

The Role

Our client is seeking a talented and creative Copywriter to join our team. The ideal candidate will be responsible for crafting compelling content that enhances brand awareness, engages potential buyers, and drives lead generation. This role requires a deep understanding of the real estate industry, excellent storytelling skills, and the ability to write persuasive copy for various marketing channels, including digital, print, and social media. Responsibilities o Develop and write clear, persuasive, and engaging content for real estate marketing materials, including brochures, websites, social media, email campaigns, advertisements, and property listings. o Collaborate with the marketing and sales teams to create compelling narratives that highlight the unique selling points of properties and developments. o Ensure all content aligns with brand voice, tone, and messaging guidelines. o Conduct research on market trends, competitor positioning, and target audience preferences to craft relevant and impactful content. o Write SEO-optimized content for websites and blogs to improve online visibility and lead generation. o Create scripts for promotional videos, virtual tours, and property showcases. o Develop messaging for digital ads, landing pages, and social media posts to drive engagement and conversions. o Proofread and edit marketing materials to ensure clarity, grammar accuracy, and consistency. o Work closely with graphic designers, photographers, and videographers to ensure content complements visual storytelling. o Stay updated with industry trends, legal regulations, and best practices in real estate marketing and content creation.



Requirements

Key Qualifications & Experience o Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. o Proven experience as a Copywriter in real estate marketing or a related industry. o Exceptional writing, editing, and proofreading skills with a keen eye for detail. o Strong understanding of digital marketing, SEO, and content strategy. o Ability to translate complex real estate concepts into engaging and easy-to-understand content. Proficiency in using content management systems (CMS), social media platforms, and marketing tools. o Strong research skills and ability to adapt writing style to different audiences. o Ability to work in a fast-paced environment and meet tight deadlines. o Experience in scriptwriting for videos and virtual tours is a plus. Preferred Skills & Competencies o Knowledge of the UAE real estate market and its regulations. o Experience in luxury real estate marketing and branded residences. o Familiarity with real estate CRM and marketing automation tools.



About the company

Service Our aim is to provide our clients and candidates with a consistent, quality service that goes beyond the norm, giving them peace of mind and complete trust in our ability to meet their needs. Knowledge Big Fish consultants specialise in their fields and have extensive experience in the region and beyond. We take pride in our knowledge and network and believe that our relationships are built on trust and integrity and are made for the long term. Care At Big Fish, as well as caring for the people we work with, we also care about the world and environment we live in, that's why Big Fish support initiatives that promote human welfare, environmental protection and sustainability.