Job Description

React Group - Abu Dhabi, a leading group of companies in Media, outdoor advertising, Events management and fabrication, and TV Production is seeking a Content Writer / Social Media Executive to join our Marketing and Communications team. This role is focused on managing and executing social media strategies to enhance our brand presence, engage our audience, and drive traffic across various platforms.

Check our group of companies at www.reactgrp.com

If you're a creative, data-driven professional with a passion for social media, brand building, and community engagement, this is an excellent opportunity to be part of a fast-paced and dynamic organization.

Key Responsibilities:

Social Media Strategy Development:

• Develop and execute social media strategies that align with React Group's brand goals, enhancing online presence and engagement.
• Plan and manage content calendars across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring timely and consistent messaging.
• Monitor industry trends and competitor activity to keep social media strategies relevant and impactful.

Content Creation and Management:

• Create engaging and visually appealing content, including graphics, videos, and written posts, to promote the company's services, events, and initiatives.
• Oversee content distribution across all channels, ensuring consistency in tone, style, and message.

Community Engagement:

• Manage social media communities, responding to comments, messages, and interactions in a timely and professional manner.
• Build and nurture relationships with followers, influencers, and brand advocates to increase engagement and loyalty.

Analytics and Reporting:

• Track social media performance using analytics tools and prepare regular reports on KPIs such as engagement, reach, and conversion.
• Use data insights to continuously refine strategies and optimize performance across platforms.

Collaboration:

• Work closely with internal teams (marketing, PR, design, events) to align social media content with broader marketing campaigns and initiatives.
• Collaborate with influencers, media outlets, and external partners to amplify content reach and brand presence.

Brand Reputation Management:

• Ensure React Group's brand message and image are consistently represented across all social media platforms.
• Handle online inquiries, feedback, and potential issues to maintain a positive and professional brand reputation.

Crisis Communication:

• Address any potential social media crises quickly and professionally, ensuring the company's reputation is safeguarded in online spaces.

Job Type: Full-time

Experience:

• Social Media Manager: 10 years (Required)
• Arabic & English Content Creation: 5 years (Required)

Language:

• Arabic (Required)

Location:

• Abu Dhabi (Required)