Job Description

Key Responsibilities

• Craft compelling, informative, and original content related to Training, Consulting, and Conference services that aligns with Blue Ocean's brand voice.
• Create and update website content, blogs, case studies, email newsletters, social media posts, and press releases to drive client engagement.
• Tailor content for different platforms and audiences, ensuring relevance and value.
• Conduct thorough research on industry trends, competitor activity, and target audience preferences.
• Develop content that positions Blue Ocean as a thought leader in the fields of Training, Consulting, and Conferences.
• Review and edit content to ensure consistency, clarity, accuracy, and alignment with Blue Ocean's style guidelines.
• Collaborate with other teams to refine messaging and ensure that all content reflects our brand values and quality standards.
• Incorporate SEO best practices, including targeted keywords, meta tags, and optimized headlines, to improve visibility and rankings.
• Use content performance metrics to refine strategies and improve engagement and reach.
• Assist in developing content calendars and plans to support marketing campaigns and key events.
• Contribute ideas for new content and ways to engage target audiences across different channels.

Qualifications & Skills

• 3+ years of experience in content writing, ideally with a focus on Training, Consulting, or Conference-related industries.
• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of published work in related fields.
• Familiarity with SEO strategies and practices to enhance online content reach.
• Proficiency in conducting research and creating content that showcases industry expertise and insights.
• Ability to write for diverse audiences and tailor content based on the platform and target group.

Job Type: Full-time

Pay: From AED5,000.00 per month