Faith Healthcare Management is looking for a dedicated Content Writer which will be a pivotal to the future growth and success of the Marketing, Brand and Communications department as a whole. The overall objective is to write and create engaging content that will allow for a smooth transition of information both internally and externally.
You will write content for a number of different channels that will include website, social media, email marketing and print media. You need to have a flair for creating eye-catching B2B content and copy that will resonate with the targeted audience.
You will Research on industry-related topics (combining online sources, interviews and studies), generate ideas for new content types, proofread articles before publication and write clear marketing copy to promote our service.
Key Responsibilities
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote IANS services.
• Research and write engaging content that covers regulatory and compliance trends.
• Writing content to same-day or next-day deadlines
• Edit and proofread content where necessary, written by other content/copywriters, freelance writers, Product Specialists & other stakeholders.
• Work alongside the broader marketing team to create content across a variety of mediums including video, podcast and animation.
• Proofread and edit blog posts before the publication
• Submit work to the department head for input and approval.
• Coordinate with marketing and design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Promote content on social media.
• Identify customers' needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed.
• Must be a strong Team player
Skills, Knowledge and Expertise
• Proven work experience as a Content Writer, Copywriter or similar role
• Have a solid portfolio of published articles/ written content.
• Experience doing research using multiple sources.
• Familiarity with web publications
• Excellent writing and editing skills in English.
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines.
• Experience and interest in SEO content writing and web strategy
• Experience with workflow tools
• Having Digital Marketing experience is a plus
• Having designing over online is also a plus.
Qualification & Certification
• Minimum of bachelor's degree in Marketing, English, Journalism or any related field
• Degree/ Diploma in Digital Marketing
Job Type: Full-time
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