JOB SUMMARY: To create content for blogs, articles, product descriptions, social media, and the company website for all business units of Adam Global. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. Should be able to contribute to the development of strategies that will increase reader engagement. ROLES AND RESPONSIBILITIES: Conducting in-depth research on industry-related topics in order to develop original content. Providing content for the existing editorial calendar and making recommendations for calendar enhancements. Developing content for blogs, articles, whitepapers, service and product pages, social media, team bios, corporate emails, marketing campaigns, and anything required on ad hoc basis for all the company websites (viz. Adam Global, Adam IP, Adam Global CSP/Adam Consulting, Adam Global Accounting & Auditing) Assisting the marketing team in developing content for advertising campaigns. Proofread content for errors and inconsistencies. Editing and polishing existing content to improve readability. Conducting keyword research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customers needs and recommending new content to address gaps in the company's current content. Create marketing methods that engage customers by providing content that reaches a larger audience. Work on content management systems to analyze website traffic and user engagement metrics. Assist in Digital Marketing - Directory listing and Link Building. Job Type: Full-time Ability to Commute:

• Dubai (Required)

Ability to Relocate:

• Dubai: Relocate before starting work (Required)