Betterhomes specializes in helping clients find their dream homes, luxurious apartments, and lucrative investment opportunities. Having been around since 1986 and with a deep understanding of the local real estate market, we are committed to providing market-leading service, expert advice, and a hassle-free experience to our clients.

As a Content Marketing Graduate, you will play a crucial role in developing and executing engaging content strategies to promote our brand, drive customer engagement, and increase online visibility. This is an excellent opportunity for an individual with a passion for real estate, exceptional storytelling abilities, and a flair for creating compelling content across various digital platforms.

At Betterhomes we provide the tools and support needed for a long and rewarding career to all who have their sights set on success.

Responsibilities:

• Produce high-quality visual content such as photos, videos, and infographics to promote: Employee work culture, property shoots, CSR campaigns and to convey key messages.
• Create compelling and original content for various channels, including website, social media, and marketing materials.
• Write engaging articles, property descriptions, blog posts, social media captions, and email campaigns.
• Plan and execute content calendars aligned with marketing objectives.
• Work closely with the PR Manager to create internal and external content on any PR strategies.
• Conduct research and stay up-to-date with industry trends, market insights, and competitor analysis to inform content creation strategies and ensure relevance and accuracy of information.
• Implement content marketing best practices to ensure content is search engine optimised and can effectively attract traffic to the website.
• Review and edit content for clarity, accuracy, grammar, and adherence to brand guidelines. Ensure content is error-free and aligns with the brand voice and messaging.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Work with the marketing department to get an understanding of the short term and long term marketing targets and then develop content strategies accordingly.
• Maintain consistency in content and ensure alignment with the brand history and plans

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Ability to incorporate our brand voice and identity in digital content
• Proven experience in creating engaging content on different social media platforms Twitter, TikTok, Facebook, Instagram, and YouTube
• Deep knowledge of social media trends, hashtags, and engagement strategy
• Excellent writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
• Proficiency in creating visual content using tools such as Adobe, Canva, or similar platforms.
• Knowledge of content marketing best practices and experience with keyword research, audience selection, and optimization.
• Strong research skills to gather industry insights and market trends.
• Ability to manage multiple projects simultaneously, and meet deadlines.
• Creative mindset with the ability to generate innovative content ideas.
• Knowledge of real estate terminology, market dynamics, and industry-specific trends is a plus.

What we offer:

• Opportunity to work with Dubai's most recognized real estate brand.
• Comprehensive working visa for the United Arab Emirates (UAE), including medical and life insurance.
• Industry-leading training and support to enhance your career growth.
• State-of-the-art offices located in key communities across Dubai.
• Potential career progression to management-level positions.

If you are determined to succeed and ready to take your performance marketing career to new heights, apply now to join our elite team of marketing specialists.

Betterhomes