Job Description

The Content Manager will play a key role in shaping our brand narrative, managing and producing content across all digital channels. This role requires a blend of strategic planning and hands-on content creation, with a focus on promoting our courses, highlighting student success stories, and ensuring consistent brand messaging.

Key Responsibilities

• Content Strategy Development: Develop and execute a content strategy that aligns with marketing and business objectives, focusing on audience engagement, lead generation, and brand awareness.
• Content Creation: Produce high-quality, engaging, and on-brand content for our website, social media, email newsletters, and other marketing channels.
• Social Media Management: Oversee content for all social media channels, manage a posting schedule, and engage with our online community to foster growth and brand loyalty.
• SEO Optimization: Implement SEO best practices to ensure our content is discoverable and ranks well on search engines.
• Performance Tracking: Analyze content performance metrics and make data-driven adjustments to improve engagement, reach, and conversions.
• Collaboration: Work with other team members to ensure content aligns with overall marketing campaigns, promotions, and product launches.
• Industry Research: Stay up-to-date with industry trends and adjust the content strategy accordingly.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Manager, Social Media Manager, or similar role, ideally in the beauty or education industry.
• Strong writing and editing skills with the ability to adapt tone for various platforms and audiences.
• Proficiency with social media management tools, analytics software, and content management systems (e.g., WordPress).
• Knowledge of SEO best practices and familiarity with Google Analytics or similar tools.
• Ability to multitask and prioritize projects effectively in a fast-paced environment.
• Creative and proactive mindset with a keen eye for detail.

Job Type: Full-time

Pay: AED4,000.00 per month