Job Overview: We are looking for a creative and innovative Content Creator to join our marketing team, with a strong background in both the technology and fashion/cosmetics industries. The ideal candidate will be responsible for producing high-quality content that aligns with our brands vision, driving engagement across social media, PR & events, and performance marketing campaigns.Key Responsibilities: * Content Creation for Brand Management:
Develop compelling content that supports brand strategies and elevates brand awareness.
Maintain brand consistency across all content formats, including written, visual, and video.
Conduct market research to identify key trends in fashion, cosmetics, and technology, incorporating them into content creation.
Social Media Content Development:
Create engaging and on-trend content for social media platforms, including Instagram, TikTok, Facebook, and YouTube.
Stay updated on social media trends and create timely content that resonates with the target audience.
Plan, produce, and schedule social media posts, ensuring alignment with the overall marketing calendar and campaign goals.
Public Relations & Events Content:
Generate content for press releases, event promotions, and media kits.
Collaborate with the PR team to create visuals and written material for product launches, media events, and influencer collaborations.
Capture and share live event content across social media platforms, creating real-time engagement opportunities.
Performance Marketing Support:
Assist the marketing team by producing content for paid campaigns, including ads, landing pages, and email marketing.
Collaborate with the analytics team to create data-driven content optimized for performance, adjusting based on key performance indicators (KPIs).
Utilize SEO best practices to ensure content ranks highly in search engines, increasing organic traffic and conversions.
Collaborative Efforts:
Work closely with the design and video production teams to ensure content is visually appealing and consistent with brand aesthetics.
Partner with influencers, bloggers, and other external creators to co-develop content that expands brand reach.
Take an active role in brainstorming sessions to bring fresh, innovative ideas to the content strategy.
Qualifications:
Bachelors degree in Marketing, Communications, Design, or a related field.
5+ years of experience in content creation, with a focus on fashion/cosmetics and technology industries.
Strong portfolio showcasing work across various platforms, including social media, blogs, and digital campaigns.
Excellent storytelling skills, with the ability to create engaging written and visual content.
Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
Familiarity with social media tools and platforms like Instagram, Facebook, TikTok, and analytics tools (e.g., Google Analytics, Facebook Insights).
Skills:
Creativity and innovation in content production, with a keen eye for trends and aesthetics in fashion and beauty.
Understanding of digital marketing principles and performance optimization.
Strong communication and collaboration skills, with the ability to work closely with multiple teams.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Knowledge of SEO best practices and influencer marketing.
Storytelling:
Ability to craft compelling brand stories that align with marketing goals and foster deeper connections with the audience. * Social Media Expertise:In-depth understanding of social media platforms, trends, and best practices. Proven experience in using platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn to drive engagement and growth. * Graphic Design & Video Production:Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) for creating eye-catching visuals and videos that enhance the brands presence. * SEO & Content Optimization:Experience in implementing SEO best practices in content creation to increase visibility, search engine rankings, and organic traffic. * Data-Driven Content Strategy:Ability to interpret analytics (e.g., Google Analytics, Facebook Insights) and adapt content strategies based on performance data to maximize engagement and conversions. * Influencer & Partnership Collaboration:Proven ability to collaborate with influencers, bloggers, and external creators, creating co-branded content that expands audience reach and enhances brand credibility. * Event Coverage & Live Content:Experience in generating live social media content during events, ensuring real-time engagement and post-event coverage that sustains audience interest. * Cross-Functional Collaboration:Strong teamwork and communication skills to work effectively with marketing, design, and sales teams in aligning content with broader company goals. * Multitasking & Time Management:Excellent project management skills, with the ability to handle multiple projects and meet tight deadlines in a fast-paced environment. * Copywriting & Editing:Strong written communication skills, with the ability to produce clear, persuasive, and grammatically correct content across various platforms. * Trend Analysis & Adaptability:Keen understanding of industry trends in both the technology and fashion/cosmetics markets, with the ability to quickly adapt content strategies to emerging trends. * Paid Media Content Creation:Experience developing content specifically for paid campaigns across Google Ads, Facebook Ads, and other performance marketing channels, optimizing for conversions and KPIs.