Job Description

Company Description:

Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees.

In the Middle East, we're consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters.

In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of "Most Innovative Company" for driving brand purpose, as recognised by Fast Company. In 2024, Leo Burnett UAE was ranked #1 most Effective Agency, and it also secured the titles of #1 Agency and Network of the Year at the MENA Effies 2023, as well as at Dubai Lynx in both 2023 and 2024.

At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising.

Overview:
###### Responsibility and Focus


A Content Creator will spearhead social media, websites and editorial content development for branded campaigns with excellent storytelling skills and the ability to make any product or brand interesting and exciting.
The ideal candidate will thrive in a team-based, high-paced, and detail-oriented environment. The candidate will ensure the content created adheres to voice, brand, and quality standards. The candidate will work closely with the strategy and creative teams to implement successful content marketing initiatives for clients. He/She will work with strategists and art directors in content development, from planning to execution and delivery.
The ideal candidate will thrive in a team-based, high-paced, and detail-oriented environment. The candidate will ensure the content adheres to voice, brand, and quality standards. The candidate will work closely with the strategy and creative teams to implement successful content marketing initiatives for clients. He/She will work with strategists and art directors in content development, from planning to execution and delivery.


Responsibilities:
###### Main Tasks


Technical & Product• Research brands and relevant industries and stay up-to-date with the latest digital trends
• Generate, edit, publish and share daily digital content pieces, including but not limited to social posts video annotations and editorial content.
• Create fresh, new, and interesting ideas and convey them that effectively adopt the tone of the proposed brand/campaign
• Attention to detail and great knowledge of the English language and grammar, aiming to produce mistake-free content.
• Able to review and proofread copy from others and provide suggestions to enhance the content.
• Able to write long editorial content as well as short content and headlines.


Business Acumen & Operational Efficiency• Understand the brand character and deliver content that is adherent to its TOV
• Develop online social media campaign ideas for specific target audiences while succinctly communicating brand positioning and internal KPIs
• Align multiple brand strategies and messaging ideas within the copy

Innovative & Analytical Mindset• Brainstorm fresh content ideas and collaborate with team members as necessary
• Constantly reinforce understanding of what motivates consumer behaviour and audience social media actions and desires
• Produce content within tight turnaround timelines
• Be a thought leader on emerging content trends across social platforms



Qualifications:
• At least 3 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor's Degree or Diploma in the appropriate field of study