Company Description
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the worlds third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. Were in the business of getting people to fall in love with our clients products and services. We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work. We believe in effecting positive change through creativity, always. While we seek out the most brilliant minds to help us on our quest, were also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.

The ideal candidate should possess a unique approach to creating Generative AI experiences for ATL Advertising, Social Media and Internal Communication campaigns.
More specifically, the candidate should:

• Ensure brand positioning and usability are harmonised
• Thrive on challenges and possess strong problem-solving skills
• Assess how Generative AI tools can effectively support and enhance content creation efforts
• Plan, create and execute cross-platform content creation
• Collaborate with team members to brainstorm ideas and create successful content
• Develop video treatments and storyboards for video concepts, including images, animations, videos and typical campaign content
• Shoot and edit all photography and videography in-house and on location
• Create, edit and source visual content for Social Media platforms (stories, posts, reels, animation, etc.)
• Create content and design visuals for digital and non-digital brand messaging, such as social media campaigns, advertising and internal communication campaigns

Main Tasks Technical & Product The ideal candidate should be an individual with a passion for exploring emerging technologies and becoming experts over time. The candidate in question should collaborate with internal client teams as part of a larger exploratory Generative AI team. The role will involve investigating how to leverage new tools for producing and publishing integrated advertising campaigns, formulating content strategies and managing a content team, among other responsibilities. A keen aesthetic sense for producing visually captivating content is essential. You will be among the early adopters, pioneering new processes and strategies for content creation using Generative AI as a co-pilot.
More Specifically:

• Evaluate Generative AI tools for their application in content creation
• Familiar with tools, processes and outcomes related to Generative AI
• Determine best practices in prompt engineering and creation around Generative AI tools for written content creation

Business Acumen & Operational Efficiency

• Possess a deep understanding of traditional marketing and branding tools, including campaign creation and video production to propose innovative approaches using Generative AI tools and cultivate new competencies and expertise within the company.
• . Be comfortable devising creative methods for building an online presence and utilising analytics to inform content strategies supported by Generative AI tools. The candidate responsibilities will encompass creating visual content across various communication channels, bringing brand storytelling and brand experiences to life through social media platforms and PR editorial releases while adhering to global quality standards. Additionally, you will lead agile photo/video shoots and oversee post-production.
• Create written content across various communication touchpoints, bringing brand storytelling and brand experiences to life through your work.

Innovative & Analytical Mindset

• Views knowledge as modular building blocks for imaginative outcomes
• Recognises the potential of Generative AI in content creation
• Embraces curiosity and the unknown
• Excels in language and persuasion
• Thrives in navigating ambiguity when creating content strategies

Qualifications

• 
  A minimum of 4-5 years of experience in an advertising agency
• A portfolio showcasing successful content creation and execution
• Experience experimenting with Generative AI tools, with the ability to provide insightful discussions on tools, processes and implementations within campaigns and content work
• An experimental and innovative mindset with a strong interest in emerging technologies, such as Generative AI
• Expertise in developing and implementing creative content creation