Communication & Social Advocacy Manager Luxury Division
Dubai, United Arab Emirates
Job Description
I am the COMMUNICATION & ADVOCACY MANAGER and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.KEY RESPONSIBILITIES:
- Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy
- Manage social media & PR brand budget
- Plan strong social media & influencer activations driving to online business
- Monitor social media brand content & manage UGC
- Plan social media calendars by retailer to support new launches and pillars
- Manage brand local pages (FB & IG) and agency
- Define a PR strategy for the brand & activation calendar
- Manage a consistent list of influencers together with agency
- Responsible for creating relevant local content in line with the brand DNA and strategy
- Plan strategic PR events to increase the brans awareness in the region
- Responsible for setting a strong PR seeding strategy & execution
- Own Community management / Tone of voice guidelines and decision workflow with agency
- Work with Digital Expert Community and Director to further develop the social media management expertise
- Follow the Social Media discussions & reports competition/Trend alert
- Be the voice of the markets to zone/DMI on the social media & PR topic
- Identify, manage and engage influencer communities
- Develop product/brand awareness & community engagement
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Job Detail
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Job IdJD1658156
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned