Dubai, United Arab Emirates
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the Team
Careem Grocery is on a mission to reinvent the way people shop for grocery, pharmacy and retail products. As an exciting new vertical within Careem (a startup within a startup), we're in the early stages of building our product and have plenty of interesting and fundamental challenges to solve in order to achieve our ambitious growth goals in this burgeoning space.
What you'll do
• Co-own the P&L of all categories with the buyside Category Managers
• This person will be responsible for all category management inputs such as selection and price competitiveness, merchandising, promotions to drive the revenue as well as the margin for the category
• This person will directly work with the Category buy side team, to provide inputs on assortment building based on selection gap, market trends etc , validating the current assortment based on data-driven insights generated from sales, customer data, market data etc.
• This role involves managing the demand generation starting from driving the traffic to taking action for driving conversion for all categories
• Responsible for driving the merchandising strategy for all the categories, driving the acquisition and retention targets for the categories and CRM strategy for all categories.
• Responsible for driving the supply side selection metrics for all categories and driving the right selection width and depth for all categories.
• Responsible for hyper localizing the selection based on the customer and market data
• Responsible for driving the go-to-market for all launches and campaigns and events for the categories
• Responsible for driving upsell, cross sell across categories and driving higher AOV for customers.
• Responsible for pricing of all the products - enabling us to achieve our pricing competitiveness at the same time maintain guardrails of bottom line as well
• You will also own and define the charter for pricing and drive the pricing related projects, representing the needs of the business
• Responsible for deriving insights from the data, come up with new ideas to drive the selection, pricing, promotions and merchandising strategy of Quik
What you'll need
• At least 4+ years of experience in the e-commerce industry in marketing/growth/revenue/sell side role
• Strong understanding of category Profit and Loss
• Understanding and experience in sell side products online through promotions and merchandising
• Very strong data understanding and analytical skills
• You are an excellent communicator with strong influencing skills and stellar stakeholder management - You can easily explain complex concepts to people of any level
• Grittiness. You never hesitate to roll up your sleeves and address something hands-on, you persevere when others fall away
What we'll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. •(If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)•
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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