Job Purpose and Summary

• To develop and publish organizational communications for the general public, customers, government agencies, communities, suppliers or media.
• To create and implement the Business\'s social media strategy, campaign development and oversee measurement against KPIs.

What we give

With Canon, you\'ll get the support and encouragement you need to grow, from people who share your ambition. We\'ll invest in your professional development to help you learn and progress in your role with us. You\'ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly. Public Relations

• Plan, implement and measure all PR campaigns to directly support business objectives and drive value across campaigns and content created, ensuring all work is integrated.
• Manage media relations and thought leadership work related to driving brand awareness and enhancing brand reputation.
• Direct public relations and interacts with external media to ensure the smooth running in all stages of social media exposure.
• Define, develop, implement and measure campaigns against immediate business needs and manage local process approval of press releases, support documents and editorial with key stakeholders for specific product categories/groups, ensuring accuracy and factual and sent on time.
• Write, edit and proofread media materials such as press releases, blog posts, articles, media alerts, fact sheets, pitches, briefing books, etc.
• Manage media relations efforts including managing reactive media relations inquiries and media familiarization trips.
• Review and manage all communication reports \xe2\x80\x93 Local and Central report to EMEA
• Collaborate with the team and public relations agencies to develop topic ideas and media angels to help meet communication business objectives.
• Liasing with EMEA PR spokespeople where necessary and working on Crisis Comms when necessary.

Social Media

• Develop and guide the creation of best practice social media campaigns, guidance and content to support marketing strategy, business goals and local market integration.
• Support the execution of social media campaigns. Develop and deliver the social media content in parallel with campaign team tool kits.
• Deliver social media campaign assets and content including creating and maintaining of ongoing content calendars, managing the briefing of creative & media agencies and tracking the campaign performance against KPIs.
• Working with central social communication team, apply governance across all social media channels.
• Stay abreast of current social trends in social media and integrate with communications goals.
• Manage influencer relations campaigns, including collaborating with agency to identify, vet and build relationships with digital influencers and managing hotel stays with content creators.
• Review and manage all communication reports \xe2\x80\x93 Local and Central report to EMEA

What we ask

Education/Experience:

5-8 years of related public relations or social media experience; in an agency or corporate environment

Solid understanding of media relations and how brands utilize social media

Demonstrated creative writer with strong editing skills and attention to detail

Demonstrated experience with project management, with the ability to manage multiple projects simultaneously

Demonstrated experience supporting or leading the implementation of communication programs

Proven track record of writing effectively for different communications vehicles, formats and audience

Key Competencies:

Excellent verbal, written, and interpersonal communication skills with the ability to understand, simplify, and clearly articulate complex issues

Ability to take on independent projects, takes the initiative to research, analyze, and recommend best practices

Strong sense of urgency and ability to multi-task effectively bringing projects to a successful closure within fast-paced, dynamic environment

Working knowledge of multiple communications platforms

Highly organized with attention to detail

Qualifications

Bachelor\'s degree or above in Communications, Marketing, Journalism or a relevant field.

Excellent written and oral English & Arabic communications skills.

Experience handling sensitive topics and crises with excellent judgment and discretion.

Experience working in a global, multi-cultural environment.

You will need

• Focus on the Customer
• Apply High Standards of Accuracy
• Plan & organize effectively
• Communicate Effectively
• Drive for Results
• Create Insight

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Canon