Chief Marketing Officer (crypto Industry Experience Required)

Abu Dhabi, United Arab Emirates

Job Description

:Hiring for a large crypto-currency company in Abu Dhabi.\xe2\x80\x8b
  • Develop and implement a cohesive marketing plan to increase brand awareness and adoption of the company\xe2\x80\x99s products or services within the cryptocurrency market.
  • Lead marketing campaigns from the idea stage through to their execution and implementation.
  • Stay up to date with the latest trends in the cryptocurrency market, as well as marketing and advertising best practices.
  • Drive the digital marketing strategy, including content marketing, social media, SEO/SEM, and email marketing, with a focus on analytics and ROI.
  • Work closely with the sales team to develop a seamless customer journey and drive revenue growth.
  • Oversee the company\'s brand strategy and ensure consistent messaging across all channels.
  • Establish and manage the marketing budget to ensure effective spend and cost controls.
  • Develop and manage key marketing partnerships and relationships with external agencies, vendors, and influencers within the blockchain and crypto community.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create and maintain a robust measurement system for tracking the success of marketing initiatives, providing the Management with regular reports.
  • Guide the marketing team, direct brand strategy, and lead innovative initiatives to achieve business goals.
  • Leverage customer insights to guide the development of new products or services.
\xe2\x80\x8bRequirements
  • Proven experience as Chief Marketing Officer or similar role with a focus on digital marketing, preferably in the cryptocurrency or technology sectors.
  • Minimum 10+ years of experience, with atleast 4+ years of experience in the related field.
  • Understanding of and experience with market research, data analysis, and using customer insights for brand strategy development.
  • Proficiency in digital marketing platforms, analytics tools, and social media strategy specifically suited for the cryptocurrency audience.
  • Demonstrated ability to develop and execute sales and marketing strategies successfully.
  • Experience in managing marketing budgets and applying marketing resources effectively.
  • Strong leadership skills, with the ability to set clear priorities, delegate, and guide investment in people and systems.
  • Excellent communication and presentation skills.
  • Experience with SEO/SEM campaigns, content marketing, and social media management.
  • Innovative and entrepreneurial mindset, with the capacity to work in a fast-paced and change-driven environment.
  • Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, or related field; MBA or advanced marketing qualifications highly regarded.

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Job Detail

  • Job Id
    JD1724791
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Abu Dhabi, United Arab Emirates
  • Education
    Not mentioned