• Develop and implement a cohesive marketing plan to increase brand awareness and adoption of the companys products or services within the cryptocurrency market.

• Lead marketing campaigns from the idea stage through to their execution and implementation.

• Stay up to date with the latest trends in the cryptocurrency market, as well as marketing and advertising best practices.

• Drive the digital marketing strategy, including content marketing, social media, SEO/SEM, and email marketing, with a focus on analytics and ROI.

• Work closely with the sales team to develop a seamless customer journey and drive revenue growth.

• Oversee the company's brand strategy and ensure consistent messaging across all channels.

• Establish and manage the marketing budget to ensure effective spend and cost controls.

• Develop and manage key marketing partnerships and relationships with external agencies, vendors, and influencers within the blockchain and crypto community.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

• Create and maintain a robust measurement system for tracking the success of marketing initiatives, providing the Management with regular reports.

• Guide the marketing team, direct brand strategy, and lead innovative initiatives to achieve business goals.

• Leverage customer insights to guide the development of new products or services.

• Proven experience as Chief Marketing Officer or similar role with a focus on digital marketing, preferably in the cryptocurrency or technology sectors.

• Minimum 10+ years of experience, with atleast 4+ years of experience in the related field.

• Understanding of and experience with market research, data analysis, and using customer insights for brand strategy development.

• Proficiency in digital marketing platforms, analytics tools, and social media strategy specifically suited for the cryptocurrency audience.

• Demonstrated ability to develop and execute sales and marketing strategies successfully.

• Experience in managing marketing budgets and applying marketing resources effectively.

• Strong leadership skills, with the ability to set clear priorities, delegate, and guide investment in people and systems.

• Excellent communication and presentation skills.

• Experience with SEO/SEM campaigns, content marketing, and social media management.

• Innovative and entrepreneurial mindset, with the capacity to work in a fast-paced and change-driven environment.

• Bachelors degree in Marketing, Business Administration, or related field; MBA or advanced marketing qualifications highly regarded.

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