The CGO is the growth-hacker in an organization: growth hacking is laser focused on specific
KPIs customer acquisition, repeat buyers, customers perception, branding, and eventually sales.We are looking for an entrepreneurial Chief Growth Officer with a track record of scaling growth initiatives.
We seek a leader with 15+years of experience in managing teams and possessing a diverse skill set in
omnichannel branding and marketing (both offline and onsite). The leader will be adept at understanding
data, tracking performance metrics and excelling in creating systems & processes which can adapt to
fast-paced growth, while reacting to required iterations. The leader would be a data-driven
decision-maker, but has a strong background in managing relationships with internal and external
stakeholders, contributing to organizational success.Key Aspects of the Role: You will lead our demand generation efforts across markets. Your primary
focus will be on:
Strategy, Budgeting and Spend
1) Be the owner of the business growth strategy. Determine spend budgets based on business
goals in terms of GMV and net profit.
2) Own the marketing budget and optimize for customer acquisition, repeat buying, brand building
and customer loyalty.
Acquisition Marketing - Digital Marketing & SEO
3) Work with the digital marketing head to identify the optimal strategies across digital channels like
Snap, TikTok, Meta, Google and others. Lead a high-potential team to deliver effective
multi-channel marketing campaigns, optimizing for ROI on spend.
4) Work with content and creative teams to identify messages/content/creatives that resonate with
customers, while setting up a process to iterate under performing campaigns.
5) Work with agencies where necessary to build channel performance, where inhouse performance
is subpar, until we can build the required ROI internally.
6) Build out the influencer strategy for Styli, while managing spend, through performance based
incentives for influencers. Increase influencer driven revenue.
7) Establish key performance indicators (KPIs) and metrics to track the effectiveness of growth
initiatives across various channels and activities.
8) Develop and implement an SEO strategy to improve the visibility and ranking of the company's
website in search engine results pages (SERPs), driving organic traffic and maximizing customer
acquisition opportunities.
9) Conduct thorough keyword research to identify relevant search terms and phrases with high
search volume and low competition, optimizing website content, metadata, and structure to target
these keywords effectively.
10) Optimize on-page elements, including title tags, meta descriptions, heading tags, and image alt
text, to align with target keywords and improve search engine visibility and click-through rates.
Retention Marketing - CRM & Loyalty
11) Develop a CRM strategy that leverages all available CRM sources, including push notifications,
WhatsApp, email marketing, and other communication channels, to effectively engage with
customers throughout their journey.12) Define segmentation strategies to tailor communication and marketing efforts based on customer
preferences, behaviors, and transactional history, ensuring relevance and personalization.
13) Balance between branding initiatives and transactional activities within the CRM strategy, aligning
messaging and content to both build brand awareness and drive conversion.
14) Reassess the customer loyalty program and its effectiveness in building a loyal base of repeat
customers.
15) Create a strategy for a vibrant customer community platform, which allows us to build long term
loyalty. This can be through forums, reward programs, social media interventions, among others.
16) Develop and implement a robust Net Promoter Score (NPS) strategy to measure customer
satisfaction and loyalty, leveraging feedback to drive continuous improvement and enhance the
overall customer experience.
Brand Building, Creative Marketing & Partnerships
17) Lead the brand building and awareness efforts for Styli through offline advertising. Optimize for
cost by building a strategy, which utilizes Landmark group assets, including the retail footprint.
18) Build out our presence across media channels like print, social and others, through newsworthy
anecdotes, which contributes to building a 360 degree marketing plan, aimed at increasing our
share of customer mindspace.
19) Build out a partnership strategy, which allows Styli to leverage cross collaborations with other
industry players like financial institutions and hospitality players among others, increasing our
potential customer base.
20) Manage PR initiatives to generate positive media coverage and enhance brand reputation,
including press releases, media relations, and influencer partnerships.
21) Direct imaging and graphic design projects to maintain a visually cohesive brand identity and
create impactful visual assets for marketing campaigns and product packaging.
22) Identify strategic partnerships and collaborations with complementary brands, influencers, and
organizations to amplify brand reach and drive mutual business objectives.
23) In partnership with buying teams, own the detail page content. Ensure correctness of attributes,
reduce DPMO on pages with images and content, actively managing pages, where there is
inventory and removing those where inventory is reducing.
24) Oversee copywriting initiatives to ensure consistent messaging and brand voice across all
marketing channels, including website content, advertising campaigns, and promotional
materials.
25) Drive content marketing efforts to create compelling and relevant content that inspires customers,
fostering brand awareness and affinity.
Product Marketing - Storefront & Promotions and Events
26) Take ownership of the storefront strategy, ensuring that it aligns with the overall business
objectives and reflects the brand identity and values effectively.
27) Optimize for experiments, which allows the best creatives to be placed on different parts of the
storefront.
28) Implement A/B testing and multivariate testing methodologies to experiment with different layouts,
designs, and features on the storefront, identifying high-performing creatives and elements that
resonate with the target audience.
29) Optimize the placement of creatives, product recommendations, and promotional banners across
different sections of the storefront, optimizing the customer journey for conversion by encouraging
discovery.30) Monitor key performance indicators (KPIs) such as bounce rate, time on site, and conversion
rate, using analytics tools to track the impact of storefront optimizations and iterate on strategies
based on data-driven insights.
31) Own the promotions and events calendar. Drive the strategy for meaningful customer acquisition.
Customer Experience Optimization:
32) Drive initiatives to enhance the end-to-end customer experience, including website usability,
checkout process optimization, and post-purchase support. Utilize customer feedback and data
analytics to identify pain points and opportunities for improvement, ensuring customer satisfaction
and loyalty.
33) Develop and implement strategies to maximize customer lifetime value, focusing on increasing
customer retention, repeat purchases, and average order value.
34) Utilize data analytics and segmentation techniques to identify high-value customer segments and
tailor marketing campaigns and loyalty programs to their specific needs and preferences.
35) Collaborate with cross-functional teams to enhance the end-to-end customer journey, from initial
acquisition to post-purchase engagement, to maximize CLV and foster long-term customer
relationships.
36) Continuously monitor CLV metrics and performance trends, identifying opportunities for
improvement and innovation to drive sustainable revenue growth and profitability.
Advertising
37) Own website real estate to create monetization initiatives, in terms of seller funded ads. Find
ways to monetize real estate with a service driven rate card for sellers.
Marketing Tech
38) Collaborate with the technology teams to identify, implement, and optimize marketing technology
solutions that enhance campaign effectiveness, streamline processes, and drive efficiency.
39) Lead the evaluation and selection of martech platforms and tools, ensuring alignment with
business objectives and scalability to support future growth.
40) Implement automation tools and workflows to streamline marketing operations and enhance
customer engagement across multiple touchpoints.
Mechanisms & Processes
41) Build out a new product launch strategy. Work with buying teams to create a launch methodology
which resembles drops, creates FOMO for customers, while driving traffic to new launches.
42) Create an active feedback loop with buying and sourcing teams on products that work and which
are below benchmark performance, in terms of traffic and conversion. Provide directional
guidance on pricing trends, which see highest conversion by category.
43) Create the right strategy for markdown removals. Create navigational ease for markdowns and
stock for liquidation.
Team Building and Leadership
44) Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and
continuous learning.
45) Provide mentorship, guidance, and professional development opportunities to team members to
support their growth and career advancement within the organization.Qualifications.

Landmark Group