Job Description

Ref: JO-2208-110350 | Negotiable | Location: Dubai, United Arab Emirates | Added: 08/08/22
We at Quest Search and Selection are proud to be representing a leading FMCG company based in heart of Dubai City in their quest to add a crucial hire onto their expanding team, Category Manager.
This is a multi-faceted role where the successful candidate will be able to harness and harbour a new defining skill set. This will be without doubt, a defining career move to join an ever growing international company.
Responsibilities:
Achieve overall category performances vs budget (value, volume & margin)
Analyze performances to boost short term growth.
Maintain innovation/renovation pipeline to secure mid to long term growth.
Reinforce (or reach) leadership position by staying ahead of competition.
Category segmentation & positioning
Estimate market size & segmentation by sub-category & packaging
Assess competitors' portfolio & positioning by category & territory (product, packaging, price)
Recommend most relevant & efficient positioning by category & territory
Category performance
Monthly category KPI, analysis & recommendations
Highlight top & low performances to trade marketing & sales teams
Compare Category performance with trade marketing reports to identify business opportunities
Channel animation
1. Propose range & planogram per channel & sub-channel.
2. Build BTL plan with trade marketing team to reach sales target, maximize range awareness and recruit new shoppers/consumers (promo mechanics & sampling)
3. Support trade marketing team in the development of store communication tools and POSM
4. Inform communication team about BTL plan & product USP to maximize sales performance.
Range Management & Innovation
1. Lead category innovation, renovation & extension (market potential, brief, USP, retro plan, business plan, specifications, costing, packaging design, launch plan, activation tracker)
2. Identify product, packaging & price opportunities with operation team.
3. Develop exit strategy for unsuccessful products (value/volume/margin)
Forecasting
1. Verify consolidated category forecast vs budget & volume trends (regular & promo)
Market Knowledge
1. Perform monthly market visit to stay aware of competition activities, launch, packaging & POSM
2. Stay updated on last industry trends & customer insights to drive category's future
3. Understand specific customer requirements and propose rapid & efficient solutions
We request that candidates send their CV as a Microsoft Word document where possible.
Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.