About GMGGMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG\'s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world\'s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.About the roleThe role holder is responsible for the overall business management of the assigned category within Farm Fresh and will ensure the development, implementation and management of brand business plans to maximize sales and profits. The job holder will work with the general manager in developing and executing efficient brand strategies to ensure effective brand penetration and development.ResponsibilitiesDevelop and implement the Annual Business Plan and set volume/value targets and sales projection in coordination with the General Manager.Translate brand strategies and directions from the business unit into well-defined channel category vision, objectives, strategies, and go to market plans.Identify clear category issues vis-\xc3\xa0-vis sales and shoppers and develop channel plans.Construct weighted and numeric distribution plans and ensure total universe coverage.Discuss, Develop and Ensure implementation of distribution, promotions, merchandising, investment and pricing strategies per channel for their category.Develop and Grow the Category Sales through sound channel strategies and programs ensuring the achievement of KPIs - Revenue, Gross Profit, Real Margin.Maximize return on investment by setting smart spending plans.Manage Principals relationships and build a strong connection based on partnership through regular business reviews, joint business planning, periodic meetings to deliver optimum service level and thus satisfaction.Monitor and track trade expenses, ensure correct financial transactions, and maintain proper provisions and activity request forms.Coordinate with the Principals and Marketing Team to develop the yearly/quarterly A&P plans to achieve customer penetration strategy and ensure proper trade marketing chores.Negotiate and finalize Business Development Agreements (BDAs) with customers, ensure gainful commercial terms, and implement contractual modules and ensure compliance in order to achieve set objectives.Conduct monthly/quarterly Business Review meetings with the key customers, and develop joint business growth plans.Build and maintain strong relations with key personnel and decision makers.Build, sustain and manage relationships with decision makers of company clienteles, and ensure customers satisfaction by achieving distribution and quality norms and by meeting optimized service level.Develops short term and long-term plans for the assigned brand and provides input to management any aspects related to brand planning and development.Conducts regular visits to the stores to obtain information on sales and product results and any other data which may impact the business, and provides corrective actions whenever required.Ensures implementation of brand standards across all functions such as retail operations, customer service, product specifics, visual merchandising, etc.

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