OUR MANIFESTOAt Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact peoples lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.Reimagine your future, with Sephora.OUR VALUE PROPOSITION:We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:These are the values:Beauty & Beyond:We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.Creativity Unleashed:We encourage exploration, innovation and having fun.Endless Evolution:At Sephora you are empowered to choose your own path and accelerate your growth.Boldly Authentic:We celebrate diversity and embrace your unique and winning spirit.Position PurposeThe Category Director is responsible for managing a portfolio of Brands within the Fragrance category. He/ she is in charge of defining & Amend the Category Strategy in alignment with the business requirement, tracking & monitoring brands performance to ensure optimal assortment and merchandizing in store.Key AccountabilitiesCreating and developing long term plan and strategy for development of the Fragrances category.Monitoring market trends and optimize portfolio accordingly.Monitor stock availability vs plan and ensure that it is in line with the forecast and evolving with the set limits of the rolling forecast. Manage stock and performance vs. set KPIs.Define and set category objectives.Leading the category to optimize the product offer and related merchandizing.Review of Brand & Category Planograms (shelving) ensure optimal assortments which deliver highest return of sales & profitability.Develop and implement Fragrance calendar and ensure its proper implementation along with the new product launches, new stores and brand expansions. To ensure planning of existing, new and exclusive ranges across all Sephora Middle East stores.Data analysis of category performance, ensuring strong understanding of SKU level performance by Store. Develop KPI reports to keep management up to date on the category development that includes Niche/ Newness and key pillars.Maintain close coordination and communication with brands for the implementation of brand guidelines in line with the Sephora retail strategy.Set the category guidelines and coach and control the team on the implementation.Negotiate and implement legal agreements with existing and new brands.Ensure Ecommerce platforms are properly catered to from a category level and have a clearly defined assortment in place.Manage Fragrance in store animation calendar on regional level.Secure and drive differentiation for the fragrance category.Lead negotiation for maximum support from brands for Omnichannel activations (GWPs, samples, CRM rewards.Work with brand partners to ensure strong performance via annual launch plan review, marketing support, animation planning, margin and commercial terms improvement.Review destination merchandizing and planogram on quarterly basis to ensure optimal assortments which deliver highest return of sales & profitability.Develop and implement Minis & More calendar.Regular space performance review and subsequent adjustment for slow sellers and poor performing SKUs to deliver optimal productivity of the destination.Initiate and establish yearly launch calendar for Sephora Favorites cross category in line with Sephora retail strategy and tone of voice.Defend and maintain minimum required profitability for Sephora Favorites.Define Calendar and have a dedicated E-com strategy for Sephora Favorites.Assortment & MerchandisingOwn the Fragrance category annual budget / market/ brand.Work on assortment Optimization and provide assortment strategy for Minis & More and Fragrances.Ensure forecast accuracy and define most relevant product mix for category at SKU level.Provides sellout forecast to Supply Chain on SKU level and secure optimal stock levels.Secure optimal sell through against forecast for all launches.To ensure availability of stock and support the monthly animation plan for the Fragrance and Minis category.Manage a large portfolio of brands and develop appropriate strategy for each.Regular space performance review and subsequent adjustment for slow sellers and poor performing SKUs to deliver optimal productivity for both Niche and classic lines.Communication & ReportingReport monthly KPIs on Turnover vs budget and development on category markets.Quarterly Category Review on category performance building on monthly KPIs including animation, thematic, PR and CRM Results.Performance tracking on achievements vs budgetsDevelop strong working relationship with marketing, supply chain and operations is essential.Liaise and cooperate with all different functional departments ensuring timely and proper execution of launches, animations, thematic and expansions.Management & Leadership

• Provides guidance and direction to team, including setting performance KPIs and monitoring performance.
• Identifies development needs of the team and coaches/helps to improve their knowledge and skills.

Training

• In collaboration with the Sephora training team, assist, advise and communicate on monitor brands training requirements.

Skills, Experience and Personality

• The successful candidate should have a depth of insight into what moves the beauty customer (Fragrance in Particular) and how to engage with suppliers to drive excitement and quality of execution.
• The candidate should have excellent Analytical and interpretive skills, strong communication (written and oral) presentation skills.
• We are also looking for someone who can demonstrate strong Leadership and team management skills.

Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.

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