Position Name: CRM Campaign Specialist
Position Location: Dubai, UAE
Employment Type: Full TimeTHE ROLE
As a CRM Campaign Specialist, you will be responsible for the set-up and management of CRM campaigns using client marketing automation (MA) platforms. You will work closely with agency teams (including strategists, designers, developers and project managers) and directly with the client to ensure highly effective delivery of campaigns.RESPONSIBILITIES

• Set up and configuration of CRM campaigns; email, push (app & web), SMS, WhatsApp and other channels as required.
• Design and set up of segments within the MA platforms, tailoring campaigns accordingly
• Identify opportunities for process improvements
• Identify ways to improve CRM delivery through automating basic everyday tasks
• Resolve technical CRM issues as appropriate, including responding to often complex requests
• Develop and maintain documentation for MA processes
• With the CRM strategists, plan and set-up A/B testing to deliver insights leading to optimized performance, conversion rates, programs/campaign ROI and sales growth
• Make data-driven decisions to improve campaigns based on knowledge and understanding of data and MA platform
• Assist in the development of marketing strategies and plans
• Provide support to client and other partner agencies as required in the processing and passing of data for use in other marketing channels
• Work closely with the team to provide all information required to deliver exceptional service levels across all acrivities
• Provide training and support to team members on marketing automation tools (as required)
• Ensure compliance with data protection regulations
• Stay up-to-date with the latest marketing trends and technologies

REQUIRED SKILLS & EXPERIENCES

• 3+ years of experience in marketing automation
• Experience and proficiency with MA platforms (specifically Adobe Campaign and SAP Hybris)
• Excellent written and verbal communication skills
• Experience with segmentation and audience targeting
• Detail-oriented with strong organizational skills
• Proactive and enthusiastic self-starter
• Ability to work independently and as part of a team
• Knowledge of email marketing best practices
• Strong problem-solving skills
• Ability to manage multiple projects simultaneously
• Experience with A/B testing and campaign optimization
• Knowledge of data protection regulations (e.g., GDPR, CCPA)
• Ability to provide training and support to team members
• Ability to coordinate with external partners, agencies and clients
• Passion for staying up-to-date with the latest marketing trends and technologies

VML