Role: Senior Business Analyst Skill: CRM (Siebel/ MS365) with banking domain Description: \xc2\xb7 Document and analyze user business processes and requirements \xc2\xb7 Conduct testing of new or modified systems \xc2\xb7 Serve as communications link between user and technical group \xc2\xb7 Provide ongoing user support including troubleshooting and resolution of system issues \xc2\xb7 Collaborate with marketing team to develop CRM strategies based on enrollment funnel and customer lifecycle including leveraging CRM data to create appropriate segments for targeting and analysis \xc2\xb7 Assisting users with setup of campaigns/events \xc2\xb7 Monitoring quality of data and processes Creating reports and queries \xc2\xb7 Adding/Removing users, training new users and maintaining user documentation \xc2\xb7 Assisting GT Team with management of system configuration, roll-out of upgrades, and implementation of new features and functionality \xc2\xb7 Experience in Agile projects (Scrum, Kanban) \xc2\xb7 Qualifications for CRM business analyst \xc2\xb7 Proven experience in of functional design, business change, Operating model design and process design \xc2\xb7 Understanding of the software development life cycle principles, background in software development \xc2\xb7 Strong background in business analysis and/or system analysis \xc2\xb7 Experienced in UAT and bug fix \xc2\xb7 Prior experience in Siebel CRM projects is highly preferred \xc2\xb7 Background in insurance industry is a definite advantage