Brand Strategist

Dubai, United Arab Emirates

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Conduct market research and analysis to understand consumer insights, competitive landscape, and industry trends.
Define brand attributes, values, and personality traits to create a unique and compelling brand identity.
Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency across all touchpoints.
Develop brand guidelines, standards, and visual identity systems to guide brand execution and communications.
Plan and execute brand campaigns, activations, and events to engage target audiences and drive brand awareness and affinity.
Monitor and measure brand performance metrics, ROI, and KPIs to assess the effectiveness of brand strategies and initiatives.
Stay updated with emerging trends, technologies, and best practices in branding and marketing.

Job Requirements:

Bachelors degree in Marketing, Communications, Business Administration, or related field. Masters degree preferred.
Proven experience in brand strategy, brand management, or marketing roles.
Strong knowledge of branding principles, strategies, and techniques.
Experience with market research, consumer insights, and competitive analysis.

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