This is a fantastic opportunity to be part of launching a cutting-edge electric vehicle into the Gulf region. Embrace the full responsibility for all branding and marketing strategies and implement these consistently throughout all customer contact points. Communicate with diverse stakeholders and customers to craft a compelling narrative to create and strengthen brand identity.

We are a pioneering and leading manufacturer of premium smart electric vehicles. We are dedicated to creating a greener future by leveraging advanced smart car technologies and a better car ownership experience. We aim to encourage people to adopt smart electric vehicles, which will pave the way to a more sustainable future for our planet.

As the person responsible for managing all aspects of branding, marketing, and communications across all platforms, the innovation and expertise you bring to all activities by understanding consumer insights and how to engage directly with users will significantly impact the success and growth of the company.

Responsibilities:

• Analyse brand positioning and consumer insights
• Develop a solid differentiation strategy
• Shape and communicate the vision and mission of the brand
• Develop and create go-to-market strategies
• Shape and manage direct-to-user platform (App)
• Create and execute launch events
• Manage all pre and post-launch branding activities
• Measure and report the performance of all campaigns and assess ROI and KPIs
• Keep a finger on the pulse of market trends, consumer behaviour and competitors\' activities
• Manage new and ongoing marketing and advertising activities
• Deliver new product and service launches
• Ensure that all stakeholders remain on track with the brand\'s vision
• Conduct competitive research to identify strengths and weaknesses

Requirements:

• Proven track record of successful automotive brand management and relevant UAE experience
• Ideally, a new brand launch experience
• Demonstrated track record of creating effective brand and marketing strategies
• A creative and innovative mind partnered with flexibility and adaptability
• Outstanding communication and leadership skills
• Knowledge of the automotive industry and its trends, challenges and opportunities
• Passion for electric vehicles and sustainability
• Ability to understand and communicate the value proposition of electric vehicles
• Degree/MBA in marketing or a related field

This role is your chance to make a difference by introducing an exciting premium electric vehicle brand in a region on the verge of embracing EVs. With competitive compensation and the opportunity to be part of a well-funded startup poised for rapid growth, this is the perfect opportunity to take your career to the next level.

We kindly request only candidates who meet the requirements and qualifications stated in the job description apply, as we will only consider applicants with the required background and skills.

Your resume will be included in our global talent pool. We take the protection of your personal information very seriously and strictly adhere to Privacy Policies. By submitting your application, you grant Antal, Motor City Dubai Office, written consent to keep your resume in our system.

We appreciate your interest in working with us.

Thank you for applying.

Antal International