Job Description

We are looking for a creative and strategic Head of Brand Planning, who will be responsible for all aspects of brand planning, event planning and marketing. In this role, you will need to coordinate the medium- to long-term development direction of the brand, formulate an effective brand strategy, and ensure the efficient execution of various planning tasks. We are looking for a creative and strategic Brand Planning Supervisor responsible for brand planning, event planning, and market promotion. This role involves managing the brand's medium- to long-term development, formulating effective brand strategies, and ensuring efficient execution of all planning tasks.

Job Responsibilities

Brand Insight Exploration

• Analyze market trends and competitive environment, and explore brand development opportunities.
• Analyze market trends and competitive landscape to identify brand development opportunities.
• Brand Promotion and Execution
• Plan and execute brand promotion activities, including online and offline activities, advertising and public relations activities.
• Plan and execute brand promotion activities, including online/offline events, advertising campaigns, and public relations activities.
• Responsible for cross-departmental coordination and resource integration to ensure the smooth progress of brand activities.
• Coordinate cross-departmental efforts and resource integration to ensure smooth execution of brand activities.
• Track and analyze the effectiveness of activities and optimize future planning plans.
• Track and analyze campaign performance to optimize future plans.
• Terminal Brand Image Optimization
• Optimize terminal image standards and support the optimization and implementation of terminal images in various countries.
• Improve terminal image standards and support the implementation of brand image optimization across countries.

Job Requirements

• Education: Bachelor's degree or above in marketing, advertising, communication or related majors.
• Bachelor's degree or above in Marketing, Advertising, Communications, or related fields.
• Experience: At least 3 years of relevant experience in brand planning or marketing, preferably in FMCG, consumer electronics or Internet industry.
• At least 3 years of experience in brand planning or marketing, preferably in FMCG, consumer electronics, or internet industries.
• Skills:
• Familiar with the whole process of brand management and marketing.
• Familiarity with brand management and market promotion processes.
• Excellent creative planning ability and copywriting skills, good at using visual and verbal expression of brand story.
• Excellent creative planning and copywriting skills; ability to express brand stories visually and verbally.
• Strong data analysis ability, able to guide brand strategy optimization through data.
• Strong data analysis skills to guide brand strategy optimization through data insights.
• Strong communication, organization and cross-departmental collaboration skills.
• Strong communication, organization, and cross-departmental collaboration skills. Language Requirement: Native Chinese speaker with fluency in English.
• Personal Traits: Innovative, result-oriented, responsible and team-oriented.
• Innovation-driven, result-oriented, responsible, and team-spirited.

We Offer:

• Competitive salary and benefits, broad career development space.
• Competitive salary and benefits with broad career development opportunities.
• Cross-field cooperation opportunities to participate in the construction and growth of the brand from 0 to 1.
• Cross-domain collaboration opportunities, participating in building and growing the brand from the ground up.
• Innovative working environment and support for learning and growth.
• An innovative work environment with support for learning and growth.

Join us and let your creativity power our brand!

Job Type: Full-time

Application Deadline: 30/12/2024