Job Description

Job Summary:

We are seeking an experienced

Brand Marketing Manager

with a strong background in the automotive sector, specifically car dealerships, to drive brand strategies and market growth in the UAE. The ideal candidate will be responsible for creating and executing marketing initiatives that enhance brand presence, attract customers, and contribute to overall business objectives.

Key Responsibilities:

Design and implement strategic marketing plans to strengthen brand positioning in the UAE automotive market. Conduct market research to understand customer preferences, competitive landscape, and industry trends in the UAE. Plan, execute, and monitor integrated marketing campaigns across digital, print, and social media channels. Work closely with dealership managers, sales teams, and external agencies to align marketing initiatives with business goals. Organize and oversee brand activations, car launches, and promotional events to enhance customer engagement. Develop compelling marketing content and ensure brand consistency across all channels. Manage marketing budgets, optimize expenditures, and ensure cost-effective marketing initiatives. Analyze campaign performance metrics and prepare detailed reports for management. Foster relationships with key clients, partners, and stakeholders to enhance brand loyalty. Enhance online brand presence through SEO, social media strategies, and digital advertising.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of

5-7 years

of experience in brand marketing within the automotive industry, specifically in car dealerships. Deep understanding of the UAE automotive market and consumer behavior. Proven experience in developing and executing successful marketing campaigns. Strong analytical skills and proficiency in marketing tools and software. Excellent communication, negotiation, and leadership skills. Ability to manage multiple projects and work under pressure. Proficiency in English; Arabic language skills are an advantage.

Preferred Skills:

Familiarity with local and international automotive trends. Experience with digital marketing platforms and CRM systems. Creative mindset with a focus on innovative marketing solutions. Strong network within the UAE automotive sector.
Job Type: Full-time

Pay: AED13,000.00 - AED18,000.00 per month

Experience:

Automotive: 5 years (Required)
Language:

* Arabic (Required)