Job Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 45,000 team members in 17 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.



Role Purpose:





The Marketing and Brand Manager plays a critical role in developing effective campaigns that drive brand awareness, engagement, and revenue growth. It is responsible for developing and executing marketing and branding strategies to promote the City Centre brand.





Role Details - Key Responsibilities and Accountabilities:





• Develop and implement marketing and branding strategies that align with the company's goals and objectives.
• Develop and manage strategies, brand positioning, identity and architecture.
• Build initiatives that align with the company's overall business goal and objectives.
• Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics. Identify key insights from the research to develop campaign strategies that address the consumer needs and preferences. Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.
• Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media align with the brand's tone, voice, and visual identity.
• Oversee the execution of the campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.
• Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.
• Develop promotional campaigns that align with the brand's overall strategy and objectives. Work closely with the digital teams to create compelling promotional materials, including sales promotions, social media promotions, and in-store promotions.
• Develop concepts and ideas that communicate the City Centre's unique selling proposition and resonate with the target audience.
• Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
• Identity and ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.
• Responsible for monitoring and reporting on campaign performance and adjusting strategies.
• Manage multiple projects simultaneously and prioritize workloads on time and on budget.
• Manage media and advertising relations by being able to negotiate advertising spaces.
• Align, develop and implement digital brand-building and innovation strategies.
• Develop and manage marketing budgets, ensuring that spending aligns with overall business objectives and provides a positive return on investment.
• Constantly collaborating with other departments within the organization to ensure brand consistency and alignment.
Communicate effectively and concisely to different stakeholders as well as write and prepare reports to convey information as effectively and straightforwardly as possible.
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Job Dimension - (E.g. Revenue & Budget size, Sales Volume etc.)



CC Marketing Budget: 36,716,400.52


CC Total Footfall: 83,234,058


CC Total sales: 18,374,819,179.45





Functional/Technical Competencies:





• Proficiency in conducting market research and analysis to gain insights into consumer behavior, market trends, and competitive dynamics.
• Ability to develop and manage brand strategies, including brand positioning, messaging, and visual identity.
• Proficiency in developing and executing integrated marketing communications plans across multiple channels and platforms.
• Ability to provide creative direction and develop compelling creative assets, such as campaigns, activations, and digital media.
• Project management to ensure that campaigns are executed on time, within budget, and with high quality.
• Ability to manage marketing budgets effectively, allocating resources to maximize ROI.



Personal Characteristics and Required Background:





Minimum Qualifications/education


Bachelor's degree in Business/Marketing or any relevant field


Minimum experience


7 years' experience in a similar role