xe2x96xaa Ensure the alignment of the brand positioning, essence, and promise.xe2x96xaa Provide input in establishing the strategic vision and assist in the realization of the organizations missionxe2x96xaa Conduct brand reviews and put an action plan, media plan, and innovation planxe2x96xaa Assist the Marketing Manager/ GM in developing insights and recommendations for current business and the broader marketplace to drive the business forward, through effective market penetration and needed action plan.xe2x96xaa Liaise with 3rd parties to maximize the integration of brand communication (BTL, ATL, Online, PR, Loyalty, Operations).xe2x96xaa Create campaigns/new menu/new item to drive sales and engagementxe2x96xaa Lead in different aggregators campaigns to increase the number of ordersxe2x96xaa Handle the social media management and to generate the best results out of each campaign.
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