Job Description

• Managing the overall responsibility of designated brands
• Focusing on marketing (ATL/BTL) activations of the portfolio, to drive sales
• Achieving sales target across brands & defined geographical coverage
• Setting the annual brand budgets and developing the business & marketing plans
• Tracking sales and developing contingency plans to cover up any shortfalls from the budget
• Ordering merchandise based on sales forecasted annual/monthly basis
• Managing stock and ensuring an appropriate stock to sales ratio and ideal stock location wise. Managing stock ageing
• Overseeing inter-shop/location stock transfers
• Handling pricing and merchandising of stocks of designated brands
• Rolling out brand wise promotions
• Participating in the working of retail staff incentives schemes based on brand sales
• Liaising with brand Principals for product updates, new collections, merchandising tools and ordering
• Monitoring market intelligence and suggesting appropriate sales strategies
• Constantly surveying international and domestic markets for new and competing products
• Participating in marketing activities involving events, campaigns and PR for each brand
• Ensuring the retail sales staff are well trained on the brand knowledge
• Visiting stores to ensure brand visibility /standards across retail formats. Managing the mono-brand POS for the brands



PROFILE




• Bachelor's or Master's Degree in business/ brand /marketing management or related streams
• 6-8 years of experience in brand management/buying roles, dealing with fashion brands/watches. Previous experience of handling large brand portfolios and operations across GCC would be an advantage
• GCC experience is required
• Excellent communication skills (verbal & written) and presentation skills
• Effective leadership skills, with a strong focus on operations and business processes
• Result oriented and a go-getter, energized by an entrepreneurial spirit
• Enthusiastic, agile and well aware of trends
• Strong interpersonal and networking skills
• Well versed with MS Office, digital, social media, online marketing and related technology
• Strong analytical ability to analyze data, consumer behavior and develop insights
• Must have a valid UAE driving license




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