Job Description

Brand Manager - Maternity Coverage (7 months)
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Date: 15 Oct 2024
Location: Dubai
Company: Shiseido
This is a 7-month maternity coverage contract.


PROFILE:


• 4/5 years of experience in Beauty, Cosmetics, FMCG or any related field. Knowledge of the Middle East market and consumer will be considered as a plus
• Successful track record of managing and executing 360 marketing plans
• Experience in managing marketing A&P budgets independently
• Experience in adapting to challenges, fostering culture of excellence, and guiding communications with main stakeholders: regional office, Global brand holder, distribution partners and retailers
• Dynamic, positive thinking, strong analytical skills and attention to detail
• Excellent communication and organizational skills and great presentation skills
• Strong knowledge of Microsoft office (high expertise in both excel and PowerPoint is required)
• Proficient communication in English. Arabic is a plus
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success






Key Responsibilities:


• Strategic Planning & Execution:
+ Develop and implement comprehensive marketing strategies for the Shiseido brand in the Middle East, tailored to local market needs and aligned with global brand positioning.
+ Drive the annual marketing calendar, including product launches, trade animations, promotions, and campaigns to maximize brand exposure and revenues.
+ Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
+ Develop and implement marketing plans adapted to the different distribution channels where the brand is present: Free Standing Stores, beauty chains, department stores, e-retail and pure players.
• Brand Management:
+ Ensure brand consistency across all marketing communications, including digital, in-store, and offline channels.
+ Collaborate with the global brand team to localize global campaigns and ensure the brand message resonates with the Middle Eastern audience.
• Product Launches:
+ Lead and coordinate the successful execution of product launches in the Middle East region.
+ Work closely with sales teams to provide the necessary marketing support for new product introductions.
• Digital Marketing & E-Commerce:
+ Develop and execute digital marketing strategies, including social media ( local IG account to manage)
+ Work in collaboration with the PR team on the influencer marketing and consumers activations to increase brand awareness and local relevancy
+ Drive the performance of the brand across e-retail platforms and the e-com platform in collaboration with the e-retail team, ensuring alignment with regional digital strategy and local priorities
• Budget Management:
+ Manage the marketing budget, ensuring effective allocation of resources to maximize the return on investment.
+ Monitor and report on the performance of marketing activities, providing regular updates to senior management and HQ.
• Cross-functional Collaboration:
+ Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
+ Build strong relationships with external partners, including agencies, distributors, and retailers, to enhance brand visibility and consumer engagement.
• Team Leadership & Development:
+ Lead and mentor a team of marketing professionals, fostering a high-performance culture and ensuring continuous development of team members.
+ Ensure that all team activities are aligned with the overall strategic objectives of the brand.
• Market Research & Analysis:
+ Conduct market research to gather insights into consumer preferences, emerging trends, and competitive activity.
+ Use data and insights to refine marketing strategies and improve the effectiveness of campaigns.


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