Job Description

A Brand Manager plays a crucial role in shaping a company's outward image and ensuring that its products, services, and product lines resonate with current or potential customers. Specifically, a Brand Manager in the commodities sector focuses on managing and enhancing the brand identity related to commodities. Here are the key responsibilities and qualifications for this position: Responsibilities: Brand Analysis: Analyze brand positioning and consumer insights related to commodities. Vision and Mission: Shape and effectively communicate the brand's vision and mission. Go-to-Market Strategies: Translate brand elements into actionable plans and go-to-market strategies. Team Management: Manage a team of marketing professionals working on brand initiatives. Creative Leadership: Lead creative development to motivate the target audience to take action. Performance Metrics: Establish performance specifications, cost parameters, market applications, and sales estimates. Campaign Evaluation: Measure and report the performance of marketing campaigns, assessing ROI and KPIs. Market Monitoring: Stay informed about market trends, research consumer markets, and track competitors' activities. Requirements and Skills: Experience: Proven working experience as a Brand Manager or Associate Brand Manager. Strategy Development: Ability to develop brand and marketing strategies and communicate recommendations to executives. Audience Insight: Experience in identifying target audiences and devising effective campaigns. Marketing Mix: Excellent understanding of the full marketing mix. Analytical Mindset: Strong analytical skills combined with a creative approach. Data-Driven Thinking: Affinity for data-driven decision-making. Communication: Outstanding communication skills. Industry Awareness: Up-to-date with the latest trends and marketing best practices. Please send your CV on the following email