ABOUT THE ROLE

The Brand Manager is responsible for the development and execution of all Marketing strategies for the brands\xe2\x80\x99 portfolio in Middle East region (incl. TR). You will be responsible for driving brand growth via new product launches and tactical support, ensuring pillar prioritization and best-in-class implementation of promotion & advertising.

THE ROLE

In this role you will be responsible for:

• Develop, own and execute brand strategies and plans for Middle East, aligned with global strategies and tailored to local needs to maximize growth and grow market share.
• Communicate back on the right needs to maximize brand according to Middle East market specificities and consumer profiles
• Implement launch activities to focus on the right doors and right innovation that are in line with brand priorities and strategies and ensure timely execution
• Ensure in-market executional excellence in-line with market & consumer needs
• Work with Retailers to amplify store activities via additional means: social, CRM, activation, online
• Lead Integrated Marketing Communications strategies & plans across key platforms (media, visibility, promotions) to deliver launch plans. For this, you will work closely and manage agencies to develop & deliver digital, social media & PR plans to drive awareness, buzz and consumer engagement
• Develop media, digital, e-commerce and influencer management strategies.
• Collaborate and build strong relationship with sales, merchandizing teams, trade marketing, and external agencies to achieve your goals
• Measure success of innovation launches and marketing campaigns

WHAT YOU WILL BRING

• We\xe2\x80\x99d love to see candidates who have:
• A passion for beauty, cosmetic and luxury brands
• At least 4 years of experience in marketing or brand management in luxury or cosmetic industry
• At least 2 years\xe2\x80\x99 experience in the Middle East region
• Proven track record of managing brand strategy, budget and planning
• Strong time management and operational excellence
• Strategic thinking and creativity
• Strong communication skills

Coty