Brand Manager

Dubai, United Arab Emirates

Job Description

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Summary

Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term.

About the Role

Major accountabilities:
  • Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
  • Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
  • Liaison with external agencies to deliver initiatives for brand
  • Accurate management of budgets for brand.
  • Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
  • Delivery of agreed targets
  • Full accountability for brand and delivery of all programs related to it.
  • Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
  • Disease and market understanding to develop customer insights through appropriate techniques/tools
  • Support and Build team to achieve team goals
  • Management of external agencies to meet team goals
  • Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Key performance indicators:
  • Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
  • Full financial accountability of Advertising and Promotion budgets within 5%
  • Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
  • Deliver 90% of operational plan, on time and to a high standard.
  • Manage all components of a key brand or components of a priority brand.
  • Build and develop strategic forecasting from a robust patient model.
  • Launch a line extension, new campaign, commercial program, and/or generic defense.
  • Market share & market share growth.
  • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
Minimum Requirements:
  • University degree or equivalent in Science, Marketing or Business qualification.
  • Prior experience in a pharmaceutical industry.
  • 3-5 years Marketing Experience and Brand management experience.
  • Launch experience is mandatory.
  • Renal Portfolio Gulf experience is also required.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Division
International
Business Unit
Pharmaceuticals
Location
Utd.Arab Emir.
Site
Dubai
Company / Legal Entity
AE01 (FCRS = AE001) Novartis Middle East FZE (Representative Office)
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No

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Job Detail

  • Job Id
    JD1679781
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned