Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\'s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role:The Brand Experience Manager at Al Futtaim Electric Mobility Company drives impactful brand experiences across showrooms, launch events, exhibitions, mall displays, and sponsored programs for BYD and Polestar brands.What you will do:Planning brand experiences
- Develop a comprehensive calendar of brand activations and sponsorships that drive brand engagement and awareness.
- Support the organization of internal events such as staff training, team-building activities, and company-wide celebrations.
- Develop and implement processes to ensure brand standards are upheld at every stage and location.
- Sponsorship planning and execution to maximize brand visibility
- Activations with regional and local partners to strengthen community ties
- Integration of social media and PR efforts to amplify event impact
- Organize customer and prospect events to build brand loyalty
- Conduct regular evaluations and adjust strategies based on feedback and performance data.Cross-team collaboration
- Work closely with senior marketing managers to plan and execute product launches, ensuring each event meets brand standards and enhances the customer experience.
- Ensure seamless customer experiences across all facilities by collaborating with the customer experience team.
- Coordinate with internal and external stakeholders to ensure all events align with brand standards and strategic goals.Projects management
- Assist in the development of brand experience budgets by providing insights into historical spending and anticipated costs.
- Oversee the execution of all projects, ensuring they are delivered on-time, within scope, and within budget.
- Develop detailed project scopes and objectives in collaboration with stakeholders
- Ensure technical feasibility and allocate resources effectively
- Maintain strong relationships with third-party vendors to ensure high-quality deliverables
- Uphold strict adherence to company procurement policies and procedures in all financial transactions.REQUIREMENTSRequired Skills to be successful:
- Events management or Automotive experience
- Minimum of 6 years\' experience in brand experience management
- Excellent communication skills
- Project management experienceAbout the Team:You will be reporting to GM - MarketingWhat equips you for the role:
- Bachelor\'s Degree or equivalent.
- Minimum Experience: 6-8 years of experience in organizing brand events either on the agency or client side.Job-Specific Competencies:
- Proven experience in organizing both large and small-scale events, including product launches.
- Demonstrated ability to manage projects with a strong track record of timely deliverables.
- Effective communication with stakeholders, ranging from senior managers to frontline associates.
- Innovative problem-solving skills to overcome challenges and enhance brand experiences.About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world\'s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.ABOUT THE COMPANYEstablished in the 1930\'s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940\'s and 50\'s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

GulfTalent