Brand Executive

Dubai, United Arab Emirates

Job Description

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Position: Brand Executive Experience: Min. 1-3 years Key Responsibilities: Marketing / Content Calendar Management:
  • Implementing the annual brand marketing plan, within agreed time scale and budgets by independently managing the activities as per brand calendar
  • Plan and maintain an editorial monthly calendar to ensure timely delivery of content across all platforms
Content Creation and Curation:
  • Generate high-quality content for various marketing channels including website, blog, social media, email newsletters, and other marketing materials.
  • Drive creative excellence for all marketing content pegs (product shoot / videos, new range launch, in-store / social media communication etc.)
  • Curate user-generated content and collaborate with influencers to amplify brand messaging
Social Media Management:
  • Create content & implement, manage campaigns across leading social media platforms like Meta, Snapchat, TikTok, Twitter and YouTube to the right target audience
  • Create and send Mailchimp / Mailerlite and Whats App campaigns to customer database & new prospects
  • Assist the Marketing manager in implementing the media plan across global regions, along with ensuring cost and exposure alignment
Competition Benchmarking:
  • Monthly competitive review on industry peers for best practices
Website & Marketplaces
  • Manage & refresh the content periodically for brand website to drive high user engagement
  • Constantly upgrading website content for SEO optimization and enhanced SERP rankings
  • Managing blogs as per content calendar on monthly basis
  • Managing brand stores and product listing pages on Amazon, Noon etc.
Retail
  • Ensure rollout of marketing campaigns & collaterals at the store
  • Arranging and coordinating for all the artworks for branding updates in-store
  • Co-ordinate with distributors & partners for marketing collaterals / campaigns
Reporting
  • Weekly reporting on campaign performance, web analysis and key points
  • Organize and report LPO and marketing budget
Collaboration and Cross-Functional Support:
  • Manage and oversee the agency deliverables, KPIs and ensure they are fully briefed on campaigns
  • Coordinate with internal stakeholders to align content with marketing campaigns, product launches, and seasonal promotions.
  • Work closely with designers and developers to create multimedia content and enhance user experience
Qualifications:
  • Bachelor degree in marketing, business, digital
  • Passionate about digital and marketing
  • Proficiency in social media management tools
  • Digital retouching and image editing a plus
  • Exposure to email marketing tools like Mailchimp, Mailerlite a plus
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • In-depth knowledge of content marketing principles. Know-how of SEO techniques, and digital analytics tools will be an added advantage
  • Self-driven, eager to learn, positive attitude
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for wellness and a strong understanding of consumer behavior
Job Type: Full-time Pay: AED4,000.00 - AED5,000.00 per month Application Question(s):
  • Whats is your notice period?
  • What is your current CTC?
  • How many years of experience do you have in Brand Marketing ?

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Job Detail

  • Job Id
    JD1687472
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned