: POSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit. - Strategize for brand penetration and positioning within the region to create brand image in the market. Key Responsibilities: Marketing: - To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs. - To take care of executions of all brand promotional activities under the supervision of Apparel's Marketing Team and respective brand managers. - The above activities will include ATL (above the line) activities and BTL (below the line) activities. - To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers. - To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands. - To work on pitch documents along-with the respective brand managers . - Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived. - Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows. - Interface and help the brand managers and the ecommerce team for online trade. - Continuously look at attractive opportunities for marketing / promoting respective brands. - To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise. - To assist respective brand managers or internal marketing team on logistics side during events and promotion. - To share all information related to the business with respective line managers when required. - To work and plan annual marketing budgets along-with respective brand managers. - Work with the store and respective brand managers for photo shoots. - Responsible for in store media i.e. music and videos.