Job Description

Position Title: Blockchain Marketing Manager

Company: The Unity Wealth

Position Summary :

The Blockchain Marketing Manager will be responsible for creating, implementing, and managing marketing strategies that promote our blockchain products and services. This role demands a deep understanding of the blockchain industry, exceptional marketing skills, and the ability to lead a diverse team in a dynamic and fast-paced environment.

•Key Responsibilities •:

Strategy Development:

- Develop and execute comprehensive marketing strategies to enhance brand awareness, drive user acquisition, and increase revenue for our blockchain products.

- Conduct market research to identify trends, target audiences, and competitive landscape to inform marketing strategies and tactics.

Campaign Management:

- Plan, execute, and optimize marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and influencer partnerships.

- Monitor and analyze campaign performance using analytics tools (Google Analytics, HubSpot, SEMrush) and provide actionable insights for continuous improvement.

Content Creation:

- Oversee the creation of engaging and informative content, including blogs, social media posts, whitepapers, case studies, and email newsletters, ensuring alignment with brand messaging and target audience interests.

- Collaborate with internal teams and external partners to produce high-quality marketing materials.

Social Media & Community Management:

- Develop and manage social media strategies to build and engage with our online community on platforms such as Twitter, LinkedIn, Reddit, and Telegram.

- Monitor social media trends, track engagement metrics, and implement best practices to increase follower growth and interaction.

Event Marketing:

- Coordinate and manage participation in industry conferences, webinars, and other events to enhance brand visibility and generate leads.

- Develop event marketing strategies and promotional materials to maximize event impact.

Partnerships & Collaborations:

- Establish and maintain strategic partnerships with industry influencers, media outlets, and other key stakeholders to amplify marketing efforts and expand reach.

- Negotiate and manage influencer and partnership agreements to ensure mutually beneficial outcomes.

Team Leadership:

- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

- Provide guidance, training, and performance feedback to support professional development and achieve team objectives.

Budget Management:

- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on budget performance, making adjustments as needed to stay within financial targets.

-Education:

- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

-Experience:

- Minimum of 5 years of experience in digital marketing, with at least 2 years in the blockchain or cryptocurrency industry.

- Proven track record of developing and executing successful marketing campaigns that drive measurable results.

Skills:

- In-depth knowledge of blockchain technology and the cryptocurrency market.

- Proficiency in digital marketing tools and platforms (Google Analytics, HubSpot, SEMrush, etc.).

- Excellent communication, presentation, and interpersonal skills.

- Strong analytical skills and data-driven decision-making capabilities.

- Ability to think strategically and creatively to solve complex marketing challenges.

- Experience managing and leading a team of marketing professionals.

Certifications:

- Certifications in digital marketing, blockchain, or related areas are a plus.

Benefits:

Competitive salary and performance-based bonuses

- Flexible working hours and remote work options

- Professional development opportunities

- A dynamic and collaborative work environment

- Opportunities to attend industry conferences and events

How to Apply:

Interested candidates should submit their resume, cover letter, and portfolio (if applicable) to wasim.iqbal@nims.network with the subject line "Blockchain Marketing Manager Application".

•The Unity Wealth • is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time