Dubai, United Arab EmiratesCategory MarketingPosted Date 10/15/2024Job Id 353713We\xe2\x80\x99re looking for a B2C Channel Marketing Manager to join our commercial team in Dubai, United Arab Emirates.We are Signify, formerly Philips Lighting.Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.As the world leader in lighting, we\xe2\x80\x99re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we\xe2\x80\x99re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.What you\xe2\x80\x99ll doOPERATIONAL
Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities.
Supports channel offer optimization.
Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
Leads partner-related launch efforts for products, services and platforms.
FINANCIAL
Manages revenues and IGM targets within the assigned Channel.
Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
CUSTOMER
Understanding the customer journey and how to realize a seamless experience, both online and offline
Designs Channel activities and programs focused on Channel market needs
Defines operating principles and rules of engagement with customers
PEOPLE
Drives cross functional collaboration, strategic focus and organization agility.
Influences a winning spirit, embedding our culture in the channel sales teams
Drives cross functional collaboration, strategic focus and organization agility.
What you\xe2\x80\x99ll needBehavioral \xc2\xb7
Stakeholder Management \xc2\xb7
Commercial Savviness \xc2\xb7
Solution oriented Problem Solving \xc2\xb7
Team Skills & Influencing
DIGITAL COMPETENCIES \xc2\xb7
Understanding the customer journey and how to realize a seamless experience, both online and offline.
Designs Channel activities and programs focused on Channel market needs
Defines operating principles and rules of engagement with customers
Building collateral for partner channels (banners, webpages, social posts) \xc2\xb7
Able to manage media buying for always on campaigns \xc2\xb7
Strong understanding of paid search, SEO, SEM, social, mobile app (development) \xc2\xb7
Strong focus on B2B eCommerce \xc2\xb7 Focus on analytics and set KPIs accordingly:
Understand how to translate analytical data / dashboards into improvements
What you\xe2\x80\x99ll get in return\xe2\x80\xa6We\xe2\x80\x99re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.See #SignifyLife through the eyes of our employees! This job has been sourced from an external job board. More jobs on https://www.qureos.com/