JOB TITLE Marketing Associate Manager | MAF LifeStyle | Head OfficeROLE SUMMARY The Senior Marketing Executive is responsible for implementing the Marketing and Communications strategy, integrating the marketing efforts for the assigned brands in order to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.ROLE PROFILE
Responsible for the creation, development and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing and Communications strategy.
Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
Build advertising and promotional plans to drive traffic and sales (Offline and online).
Cultivate professional and cordial relationships with cross functional teams to streamline diverse efforts to achieve a common purpose.
Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.
Work with and nurture the relationship with brand principals on marketing strategy and plans.
Manage marketing budgets for assigned brands to ensure optimal utilization in line with overall marketing budget.
REQUIREMENTS
Bachelor Degree in Marketing Management or equivalent.
Minimum 4-6 years of experience in a Marketing role.
Working knowledge in Public Relations, Events, Media, Digital and social media marketing.