Job SummaryThe Brand Manager will have the primary responsibility for planning & executing all consumer marketing initiatives hence achieving financial plan objectives for their assigned brand(s)Roles & Responsibilities
Recommends the strategic direction of the brand through the development if the short, medium & long term business plans for the assigned segment of product line & each major channel
Execute the annual business plan by integrating the efforts of all essential functions across the company
Maximize profitability of assigned products by monitoring volume, margins & spending reporting on progress against planned margin & volume as well as making adjustments to plans as necessary to maximize results
Utilizes all available analytical tools to measure spending effectiveness & gather key learning for continuous improvement
Planning & creative execution of packaging, advertising, consumer promotion, etc,,including the supervision of activities of external agencies
Manager the full execution of the brand launch with the bottle/distributor & local agencies /suppliers
Responsible for on-going strategy, trade focusing, coordinating consumer promotion & insight research
KPIs
Sales Volume & Value.
Brand Margins
Brand Market share
Brand Health Tracker
Work experience requirement4-6yrs experience in brand managementQualification
BSC in business / marketing
FMCG industry base (preferably Savola)
CompetenciesBusiness AcumenBrand Strategy and ManagementBusiness FinancialsConsumer MarketingMarketing ResearchSelf and Team ManagementChange ManagementPlanning & Decision MakingStrategic ThinkingOwnership & Result OrientationBusiness Unit: Plant Based Venture (7328)Business Group: Culinary (CU01)