Take full ownership of all Social Media channels following social media guidelines & brand tone of voice as set by W Hotels and DOM.
Develop yearly Social Media Marketing Strategy supporting overall resort marketing strategy with a multi-leveled approach, leveraging awareness over activities & campaigns, customer relationship management/community building & revenue generation.
Create and execute an F&B, rooms and spa specific Social Media Marketing strategy and establish yearly measureable goals.
Maximize hotel presence over all existing Social Media Channels & constantly monitor effectiveness of strategies in place
Proactively initiate or pilot new activities to ensure constant community engagement & support of ongoing activities
Monitor online reputation & ensure constant engagement of different operational teams.
Ensure all stakeholders are engaged and aware of social media activities & efforts and track results via proactive communication, reporting and training
Make changes and updates to hotel and F&B websites as and when needed.
Responsible for monthly newsletters and email blasts to database
F&B
Coordinate communication & sourcing of F&B activities with Outlets Manager's & F&B teams to ensure ongoing renewal & engagement with new content.
Support DOM in driving the F&B tactical calendar by ongoing support over content & rich media presence on all online channels supporting F&B outlets (website presence both internal & external channels, tactical email & campaigns scheduling, Search Engine Optimization activities..)
Keep updated on new information relating to promote online F&B outlets & competitors activities
Support DOM & F&B Outlet teams in optimizing F&B online conversions to achieve Resort's revenue targets.
Administration
Managing Time &Attendance
Filing of all invoices/barter agreements and contracts
Monthly report for Marketing and Social media/Digital
Team Work
Assist DOM in implementation of digital marketing campaigns to ensure delivery within the set deadlines
Support Tactical marketing campaigns by driving development of the local database with all relevant teams (F&B, Spa, recreation, rooms)
Ensure social media coverage & activation of F&B or PR related events taking place in the complex and assist with organization
Support internally any complex team member requiring assistance with digital or online related queries
Follow all specified policies and procedures in the hotel
PROFILE REQUIRED:SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
Good understanding of new developments, best practices & trends in the Social Media Sphere & strong experience in managing social media communities.
Excellent knowledge of hospitality industry/service-related industry, ideally F&B. Marketing experience is a plus.
Excellent written and spoken English fluency
Strong communication & creative copywriting skills
Ability to easily connect with people and to continually find new ways to engage & source new conversation starters.
Ability to multi-task & work with several teams
Passionate about photography and video content
Bring the W brand, programming and happening to life through killer content creation
About the Team: W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,xe2x80x8b begin your purpose, belong to an amazing globalxe2x80x8b team, and become the best version of you.