Job Details
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a monthly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Manage photo and video shoots, conduct location scouts and site tours for media
Process financial documentation to secure outsourced work with agencies and other external suppliers
Write basic ad copy for business communications
Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
Manage the supply chain process and timelines
Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
Proof-read all communication materials to ensure the brand tone of voice is followed.
Assist the Director of Marketing and PR in executing the resort business objectives
Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
Other tasks as assigned
Company Description
The Birth of a Legend
In 1907, history was made when Fairmont San Francisco, Nob Hill's grand dame, opened its doors. The iconic hotel soon became the city's venue of choice for glittering balls, presidential visits and political gatherings, making the name Fairmont synonymous with place of occasion. With this auspicious beginning, Fairmont Hotels & Resorts brand was born.