Company DescriptionFairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Willow Stream Spa and the Fairmont Falcons Kids Club.
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a monthly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Manage photo and video shoots, conduct location scouts and site tours for media
Process financial documentation to secure outsourced work with agencies and other external suppliers
Write basic ad copy for business communications
Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
Manage the supply chain process and timelines
Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
Proof-read all communication materials to ensure the brand tone of voice is followed.
Assist the Director of Marketing and PR in executing the resort business objectives
Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
Other tasks as assigned
Qualifications
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc.
Event planning experience
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Minimum 2 years experience in the Public Relations or related professional area
An experienced PR expert, a dynamic and self-driven, creative individual
Strong luxury hotel background / luxury brand background is preferred
Fluency in English, written and spoken
Additional InformationVisa Requirements:Please note that you must be eligible to live and work in Dubai.Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accors limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS