Position SummaryWere looking for an agile, results-driven, detail-oriented Assistant Media Manager, to support the direction and execution of our strategic efforts to increase brand awareness, engagements, qualified lead generation, and grow sales.Role and Responsibilities
Strong media planning skills to support the execution of advertising campaigns across multiple channels, including print, television, radio, digital, and social media.
Support local markets on regional & local media plans, campaign activation, and campaign performance analysis
Monitor campaign performance, track key metrics to measure success, and identify opportunities for improvement.
Ability to produce and manage reporting of KPIs across the regional markets and by channels and present analysis and insights of media and e-commerce activities to key stakeholders
Support budget management and forecasting for media campaigns.
Collaborate with cross-functional teams, such as PR, events, and content, to ensure integrated marketing communications.
Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
Strong interpersonal communication and presentation skills are a must
Assist in analyze market data and industry insights to identify emerging trends and potential opportunities for the brand.
Understanding of consumer and market insights and trends to guide regional offices on enhancements of local communication strategies
Assist in managing relationships with media agencies, vendors, and other partners to ensure seamless campaign execution and to stay up to date on the latest market trends.
Help develop creative briefs and work closely with the creative team to ensure alignment with the overall media strategy
Skills and Qualifications
5+ years experience as a media planner or similar role
Broad knowledge of media channels and analytical experience for both digital and offline
Familiarity with campaign evaluation metrics and media buying
Solid knowledge of digital tools (AdWords, Facebook Business manager, SA360, DV360 and Campaign Manager)
Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
A self-starter and eager implementer who enjoys working both in groups and independently
Ability to manage multiple facets of a project simultaneously
Must possess interpersonal skills in order to build strong positive people relationships
Integrated Marketing Communication planning, and working within tight timelines
Possess an innovative, problem-solving, and solutions-oriented mindset
Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment
Up-to-date with the latest trends and best practices in online marketing and measurement
Self-directing and agile, with the ability to quickly adapt, as needed
Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
Analyst mind-set and eager to dig into the data to understand gaps in performance and provide solutions
Worked on e-Commerce campaigns and e-retailers
Technical understanding of Pixels
Bachelors/MS Degree with min of 5 years of experience in Marketing / Media within a Media agency or blue-chip company - ideally FMCG.
Strong analytical and reporting ability with the capacity to use data to provide insights and recommendations.
Strong understanding of Media channels and proven working experience in digital marketing with certifications from key digital platforms
Demonstrable experience managing and executing Offline media, Social media and/or display advertising campaigns.
Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
Bilingual preferred (Arabic and English).
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